Tips to Encourage Repeat Donations

By | July 27, 2016

According to Network for Good, 60% of donors don’t make repeat donations to the same organization. Don’t be a statistic!

Enhance the donor experience and encourage your first time donors to make recurring contributions to your organization.

Timeliness Processing

Manage the donation receipt process with care and precision. Accurately logging and capturing the data into your system should be done within a few days of receipt. Processing the credit card information and/or depositing funds received via check should also be done timely.

If there is an issue with the credit card or check, reach out to the donor ASAP.

By processing their donation timely, you are showing the donor their contribution is valued and needed.

Secure Systems

Security breaches are becoming more and more common. Set up a system to ensure that the donor information you have collected is secure. Create strong firewalls, invest in antivirus software and intrusion detection programs.  All data files coming in or going out should be data encrypted to prevent the potential of identity fraud.

If you are using a 3rd party payment processor, ensure they are Payment Card Industry Data  Security Standard (PCI DSS) compliant.

Donors are more apt to continue contributing to an organization they feel safeguards their information.

Get Friendly

Reaching out and thanking your donors upon receipt of a contribution is a no brainer. Where many organizations fail, is keeping the communication going. Continue sharing updates with your donors – let them know how their contribution has impacted your organization’s mission. While it shouldn’t be the primary focus of your communication, it is perfectly acceptable to include an appeal request in your note.

Donor Involvement

Let’s face facts — monetary contributions are wonderful, but there are other ways donors can be of assistance to your organization. Rather than simply asking for money, ask them to get involved. If they are local, you could have them volunteer at your offices. Not local? No problem! Offer phone or web training and get them set up to make phone calls – appeal, thank you, or other – from the comfort of their own home.

Donors will feel more connected to the organization and may even be motivated to make additional financial contributions.

At one point, a donor was moved to make a donation to your organization. Keep them engaged and excited about the progress being made and they will want to continue to be a part of it.


What retention strategies have you successfully used at your organization?

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