The biggest donation day of the year, aka Giving Tuesday, has come and gone. Your non-profit has grown its revenue, attracted new donors and increased awareness of the organization and mission. So, now what?
Don’t just sit back and float by!
Capitalize on the influx of activity generated by the hard work put into the development and execution of your Giving Tuesday campaign. Consider these 4 tips your inspiration to planning a post Giving Tuesday campaign!
1. Show your #GivingTuesday donors the LOVE!
Thanking your donors should be FIRST PRIORITY! An appreciated donor is more likely to become a repeat donor. There are plenty of ways to express your gratitude.
Get creative and have a little fun with it. Here are some ideas to get you started:
• Prepare a direct mail campaign inviting local donors to come tour your facility or even join the volunteer ranks.
• Create shareable content on your social media platforms. Photos of your staff holding “Thank You” signs or even a video make great visual aids and will garner the best engagement.
• Prepare a “Donor Honor Roll” on your website and share the link on your social media platforms and upcoming newsletters
As you write your copy, be sure to use the word “YOU” as often as possible. You want to clearly convey to readers that the donors are the true hero of your Giving Tuesday story.
2. Share the Impact of your #GivingTuesday campaign with the world
When you set out on your Giving Tuesday campaign, you had a plan for the funds raised, right? Whether it was to fund research to find a cure for childhood cancer or help rebuild homes lost in the wake of catastrophe, you now have the capital to begin working on this mission. Let donors know EXACTLY how their contribution is being utilized and the SPECIFIC impact it will have.
How do you share? The possibilities are endless. Here’s a little inspiration to get your going:
• Create an eye catching infographic clearly depicting where Giving Tuesday proceeds will be directed. Post it on your social media platforms, print it out and mail it to donors and/or include in your next newsletter.
• Share “before” pictures and “after” renderings with a promise to share actual photographs once significant progress has been made.
• Collect testimonials from the people that will be directly impacted by the work your organization is doing with Giving Tuesday contributions. A quote from the Doctor that will be working on the research or the owner of the home being rebuild. These heartfelt comments will resonate with readers and keep them engaged.
3. Prep Donors for a future ask
It goes without saying that you should not put out an ask again following Giving Tuesday. However, you can certainly prime donors and keep them motivated and engaged so they will be more receptive when you do ask again.
In your “Thank You” note, invite donors to follow you on your social channels and opt in to your quarterly newsletters. This will keep your organization in the forefront of their min.
4. Review (and then, review again) campaign results
Months and months ago, when you and your team sat down and began designing your Giving Tuesday campaign, you likely set overall goals and developed metrics in which to measure your success by. Now that Giving Tuesday has past, it’s time to analyze the outcome of your efforts. It’s especially important to take a look at the donor profiles of those that participated and see how they differ from what you had originally anticipated. Take a look at what worked and what didn’t work so you can better plan for next year.
Congratulations on your #GivingTuesday success! Keep the momentum going into the new year!