We know direct mail is a powerful sales and marketing tool. By personalizing your next direct mail campaign, you will get even greater impact. Research by InfoTrends shows an average improved return on investment of 50% when personalization is used. Let’s get personal! Why Personalize? Everyone has a name – and everyone likes to see… Read More »
Some Insight into the Industry
5 Tips to Save Direct Mail Dollars - We all know the old adage that you need to spend money to make money. Spending money on marketing or … Read More »
Tracking Your Direct Mail Campaign - Putting together a direct mail campaign is easy -- tracking its success is a whole other ballgame. It should, however, … Read More »
NonProfit Mailing 101 - Costs for mailing appeals, thank you notes and newsletters can be really put a strain on a non-profit’s budget. Fortunately, … Read More »
Washington Intelligence Bureau Inc.
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