We know direct mail is a powerful sales and marketing tool. By personalizing your next direct mail campaign, you will get even greater impact. Research by InfoTrends shows an average improved return on investment of 50% when personalization is used. Let’s get personal! Why Personalize? Everyone has a name – and everyone likes to see their name in writing. Capitalize on this by including your recipients name on your next direct mail piece. Including a person’s name will also help keep your direct mail piece from being mistaken as a piece of junk mail. Take advantage of information you have on mailing list members and include it as part of…