We live in a world where everyone has everything at their fingertips. All throughout the day, people are constantly checking their email, updating social media, and communicating with friends and family. As a nonprofit, communicating in this day and age is easier than ever. Now, you have staff, volunteers, donors, and supporters within reach. Sending out communications is something you should regularly be taking advantage of. But are you? Why Communication Stops Nonprofit employees are busy. It might seem like there’s never enough time in the day to get things done or that you’re constantly staring at a never-ending to-do list. Because of this, we tend to focus only on…

Are you finding that your nonprofit is always looking for volunteers? Are you ready to engage more in-depth with your local community? As we enter into the beginning of a new school year, we’re sharing ways nonprofits can connect and engage with local schools around them. Whether it’s grade school or college, many students find themselves either looking for or in need of volunteer hours. How do you get started in establishing these connections?  Here’s our step-by-step guide. Step One: Locate nearby opportunities. Brainstorm with your staff about potential opportunities to utilize student volunteers. Is there an elementary, middle, or high school nearby? Schools with younger students may be a…

Summertime is a sweet time of year for many. Whether you’re traveling to the beach for a well-deserved vacation or amping up operations to prepare your nonprofit for the fall, it’s the perfect time to take advantage of the season. Is your nonprofit planning on holding a fundraiser or other event this summer? Today, we’re outlining ideas and tips for fundraisers that are perfect for the summer. Finding The Perfect Fundraiser Deciding the right summer fundraiser for your nonprofit will depend on a multitude of factors. Who are your volunteers and how many of them will be interested in participating? Is there a certain demographic that you want to reach?…

It’s safe to say that most nonprofits wouldn’t be able to do all that they do without the help of their dedicated volunteers. While a good volunteer can seem hard to find, it’s important to find ways to share their stories in order to spread the word about your organization and remind them how valuable they are. Volunteers can be the key to recruiting new volunteers as people may find they relate to them and want to be a part of your mission. How do you utilize volunteers’ experiences to help you gain new support and reach a wider audience? Try volunteer profiles. People love when they can relate to…

We know direct mail is a powerful sales and marketing tool. By personalizing your next direct mail campaign, you will get even greater impact. Research by InfoTrends shows an average improved return on investment of 50% when personalization is used. Let’s get personal! Why Personalize? Everyone has a name – and everyone likes to see their name in writing. Capitalize on this by including your recipients name on your next direct mail piece. Including a person’s name will also help keep your direct mail piece from being mistaken as a piece of junk mail. Take advantage of information you have on mailing list members and include it as part of…