Category Archives: Popular Posts

7 Apps to Boost Productivity

Thanks to advances in technology there are a plethora of apps available to help increase productivity. From managing your calendar to organizing your to-do list, these apps are indispensable for any busy person. Marketing professionals rely on apps to help them manage and enhance their social media presence. Here are few of the top tools… Read More »

Using Video to Boost Donations

Looking for an innovative way to increase the donations your non-profit organization receives? Video is the perfect way to connect with and educate potential donors and volunteers and share your organization’s mission. Google reports that 75% of donors use video as their top source when researching charitable organizations. Video also serves as the perfect opportunity… Read More »

Stand Out Subject Lines

The main objective when sending an email is to have the intended recipient click to open and then read the email. No matter how fabulous the content of the email is, if it doesn’t get opened, you’ve wasted a whole lot of time preparing it. A solid subject line will increase the likelihood that your… Read More »

Direct Mail and Social Media

When it comes to marketing your business, product or nonprofit organization, social media and direct mail are 2 very strong, yet different options. Many people believe that direct mail is dead. They are incorrect – nothing could be further from the truth. According to Entrepreneur Contributor, Mike Tinz, Direct Mail response rates are 3.4% while… Read More »

Our Favorite Non-Profit Twitter Chats

Twitter has long been dominated by large businesses, but in recent years, the non-profit market presence has grown significantly on this social media platform.  The many unique features available make it the perfect space to network and raise awareness for your cause.  Twitter Chats, aka Tweet Chats, are a powerful tool non-profits can and should… Read More »