Category Archives: Nonprofits

Get Ready for Giving Tuesday

Giving Tuesday is on November 29th this year! To some that sounds far off, but experienced non-profit marketers know it will be here before your know it! Ward off potential stress and start planning now. A little history on Giving Tuesday, first. This 1 day movement was started by the interim CEO of the 92nd… Read More »

Grant Writing Guidelines

With more than $50 billion in grants awarded annually, it is no surprise that a large number of nonprofits choose to invest time and resources into getting their share. While grants may be “free money” it is a highly competitive process to win one. Too often nonprofits incorporate grant awards into their annual budget and… Read More »

Tips to Encourage Repeat Donations

According to Network for Good, 60% of donors don’t make repeat donations to the same organization. Don’t be a statistic! Enhance the donor experience and encourage your first time donors to make recurring contributions to your organization. Timeliness Processing Manage the donation receipt process with care and precision. Accurately logging and capturing the data into… Read More »

6 Steps to Creating a Successful Volunteer Program

Most nonprofit organizations rely heavily on volunteers to run their organization effectively. Having a solid program that attracts and retains volunteers that believe in the mission of the organization is key.  Follow these 6 steps to implement, or improve, your program. 1. Create a Job Description Even though the position is a volunteer one, it… Read More »

5 Ways to Step-Up Email Open Rates

You’ve spent hours, maybe even days, planning and writing an email. Don’t let that hard work go to waste. Optimize your email strategy to increase the open rate of your messages. After all, if no one is opening your emails, you have a 0% chance of conversion. Prepare a direct subject line. While it is… Read More »

7 Apps to Boost Productivity

Thanks to advances in technology there are a plethora of apps available to help increase productivity. From managing your calendar to organizing your to-do list, these apps are indispensable for any busy person. Marketing professionals rely on apps to help them manage and enhance their social media presence. Here are few of the top tools… Read More »

Top Tools to Master Online Fundraising

You’ve invested hours into planning your organization’s next campaign. Now it is time to launch it! Using online donation tools will not only ease the collection of donations, but also boost your exposure to potential donors. There are many of these tools available at little to no cost. Here are a few of the top… Read More »

Using Video to Boost Donations

Looking for an innovative way to increase the donations your non-profit organization receives? Video is the perfect way to connect with and educate potential donors and volunteers and share your organization’s mission. Google reports that 75% of donors use video as their top source when researching charitable organizations. Video also serves as the perfect opportunity… Read More »

Tips for Planning a Fundraiser

Fundraising events are a tried and true way to raise funds for your organization. Most non profit groups don’t have event managers on staff and rely on volunteers to manage the planning of their event. While most contract out some of the work to professional event planners, having a good understanding of the elements involved… Read More »

Stand Out Subject Lines

The main objective when sending an email is to have the intended recipient click to open and then read the email. No matter how fabulous the content of the email is, if it doesn’t get opened, you’ve wasted a whole lot of time preparing it. A solid subject line will increase the likelihood that your… Read More »