Category Archives: Fundraising

6 Ways to Market Your Fundraiser

You’ve worked so hard to plan a fundraiser for your non-profit and now it is time to fill the room. Ready to raise awareness of your organization and promote your event? We’ve got 6 simple marketing strategies that are sure to make your event a success! Press Release Share the news of the event with… Read More »

Why Snail Mail Works Best

Thanks to advances in technology, organizations have options when it comes to sharing their fundraising campaigns with potential donors.  While many choose to stick with the tried and true direct mail strategy, others are giving electronic means a try. After all, there is no risk in trying something new – especially since it is an… Read More »

Interview with an Etiquette Coach

Thank you, Thank you, Thank you! These words are key to building and maintaining relationships. Most organizations understand their importance, yet struggle with the right way and time to express their gratitude to their employees, volunteers and contributors. Meet Belinda “Bella” Cermola, Chief Etiquette Officer at Common Ground Etiquette. We asked her to share her… Read More »

How Often to Send Donation Requests

Many organizations struggle with how often they should send out donation requests and appeal letters. The answer is simple — OFTEN! We wish we could tell you there is some magic formula, but unfortunately, there isn’t. Don’t despair! We have advice to help you define what “OFTEN” means to your organization. There is a fine… Read More »

Making Direct Mail More Personal

Mail is a great communicator. You can reach anyone anywhere with an address. According to the CMO Council, nearly 60% of all direct mail pieces sent are opened in the US. It’s true, pieces that are printed on brightly colored paper, uniquely packaged or have eye catching graphics tend to grab their recipients attention.  However,… Read More »

5 Ways to Avoid Donor Fatigue

Donor fatigue is an unfortunate, yet very common, situation that occurs when key contributors reduce or even stop supporting your cause. DON’T PANIC! It can be a challenge to engage burnt out donors. We’ve got 5 creative ways to help keep donor fatigue from derailing your fundraising efforts. Space out your events Schedule your events… Read More »

3 Ways to Build Your Mailing List

Methods for building a mailing list that will lead to successful campaigns. Direct mail is an effective way for businesses to market their products and services and is also a great way for organizations to raise awareness and funds for their cause. It is impossible to overstate the importance of a solid mailing list for… Read More »

Make Your Donation Letters Work

Increase the response rate to your appeal letters with these tips. Discouraged by the low response rate to your last call for donation letter? There has to be a good reason – or 5 – that this is the case. We’ve taken a look at the 5 most common mistakes made in donation appeal letters… Read More »

4 Reasons You’re Not Getting Donations

There might be a good reason you’ve seen a drop in charitable donations– four good reasons, in fact. Don’t despair; we’ve not only rounded up the most common culprits, but smart solutions to set things straight. You’re not connecting with your target audience.  While your donor list might tell you who has given in the… Read More »