• Fundraising,  Nonprofits,  Popular Posts

    Using Video to Boost Donations

    Looking for an innovative way to increase the donations your non-profit organization receives? Video is the perfect way to connect with and educate potential donors and volunteers and share your organization’s mission. Google reports that 75% of donors use video as their top source when researching charitable organizations. Video also serves as the perfect opportunity to show previous donors the impact their contribution has made and encourage them to donate again. Ready to include video in your organization’s fundraising plan? Here are 5 keys to creating a successful fundraising campaign video. Match your audience to your content. Understanding your demographic is key in any fundraising campaign, but especially when creating…

  • Events,  Fundraising,  Nonprofits

    Tips for Planning a Fundraiser

    Fundraising events are a tried and true way to raise funds for your organization. Most non profit groups don’t have event managers on staff and rely on volunteers to manage the planning of their event. While most contract out some of the work to professional event planners, having a good understanding of the elements involved in a successful event will ultimately lead to a more successful event. We spoke with Caroline Kay, COO and Event Planner Extraordinaire at BECAUZ, about the most important things to consider when planning an event that is successful, productive and memorable. The objective is to create an event that people will be willing to pay…

  • Fundraising,  Nonprofits,  Popular Posts

    Stand Out Subject Lines

    The main objective when sending an email is to have the intended recipient click to open and then read the email. No matter how fabulous the content of the email is, if it doesn’t get opened, you’ve wasted a whole lot of time preparing it. A solid subject line will increase the likelihood that your message will be opened and read. Think of the subject line as the first impression. We all know that a first impression is important – and so is an email’s subject line. Did you know that 35% of email recipients open email based on the subject line alone?* We’ve compiled 6 strategies to help you…

  • Events,  Fundraising,  Nonprofits

    6 Ways to Market Your Fundraiser

    You’ve worked so hard to plan a fundraiser for your non-profit and now it is time to fill the room. Ready to raise awareness of your organization and promote your event? We’ve got 6 simple marketing strategies that are sure to make your event a success! Press Release Share the news of the event with local newspapers, radio stations, television networks, and magazines. Let them know that you would like coverage of the event before, during and after the event. Make it easy for the journalist by including plenty of information, not just about the specific event, but your organization as well. Including a eye catching photo is a plus!…

  • Fundraising,  Nonprofits

    Why Snail Mail Works Best

    Thanks to advances in technology, organizations have options when it comes to sharing their fundraising campaigns with potential donors.  While many choose to stick with the tried and true direct mail strategy, others are giving electronic means a try. After all, there is no risk in trying something new – especially since it is an inexpensive experiment. While both methods have their place, there are significant benefits to using snail mail to convey a need to potential donors. Reliability. Let’s face it, the USPS is reliable. Sure, a piece of mail may get lost from time to time but for the most part, what you mail, will be received by…

  • Fundraising,  Nonprofits

    Interview with an Etiquette Coach

    Thank you, Thank you, Thank you! These words are key to building and maintaining relationships. Most organizations understand their importance, yet struggle with the right way and time to express their gratitude to their employees, volunteers and contributors. Meet Belinda “Bella” Cermola, Chief Etiquette Officer at Common Ground Etiquette. We asked her to share her expertise with us on the subject. Why are thank you notes so important to a relationship? Thank you notes are an important and timeless aspect of business and social etiquette. A thank you note shows the sender values the relationship and wants to remain in the recipient’s mind for future business or collaboration ventures. Thank…

  • Fundraising,  Nonprofits

    How Often to Send Donation Requests

    Many organizations struggle with how often they should send out donation requests and appeal letters. The answer is simple — OFTEN! We wish we could tell you there is some magic formula, but unfortunately, there isn’t. Don’t despair! We have advice to help you define what “OFTEN” means to your organization. There is a fine line between sending too many requests and not asking enough. If you ask too often, your donors will get burnt out yet by not asking often enough, you risk your donors forgetting about you. Campaign Scheduling Basics. Most organizations run two or three fundraising campaigns annually. Planning one during your “cause” month is a no-brainer.…

  • Fundraising,  Nonprofits

    Making Direct Mail More Personal

    Mail is a great communicator. You can reach anyone anywhere with an address. According to the CMO Council, nearly 60% of all direct mail pieces sent are opened in the US. It’s true, pieces that are printed on brightly colored paper, uniquely packaged or have eye catching graphics tend to grab their recipients attention.  However, it is personalized pieces that not only grab their attention, but keep it, too. We’re sharing 4  simple ways to help you create a more personal direct mail piece for your next campaign.   Address the recipient by name Of course you know to use their name in the address block (as opposed to “Resident”…

  • Fundraising,  Nonprofits

    5 Ways to Avoid Donor Fatigue

    Donor fatigue is an unfortunate, yet very common, situation that occurs when key contributors reduce or even stop supporting your cause. DON’T PANIC! It can be a challenge to engage burnt out donors. We’ve got 5 creative ways to help keep donor fatigue from derailing your fundraising efforts. Space out your events Schedule your events with enough time between them to give your donors some space. As committed to your cause as they are, it is likely that they are not financially able to give constantly. When planning your next event look at the calendar and ensure it isn’t too far before or after another one that will be tapping…

  • Design,  Events,  Fundraising,  Nonprofits,  Popular Posts

    Electronic vs. Print Invitations

    Lots of hard work goes into planning an event, whether it is a small birthday party or a large wedding. You’ve secured the venue, decided on the menu and planned the activities. Armed with your invite list, you wonder – “now what?” Thanks to technological advances, you can sit down at your computer, use a template (or create one of your own) and efficiently send an electronic invitation. Sounds easy, right?  It may be, but, there is something to be said for the look and feel of a traditionally printed invitation. Consider this as you choose your method – or methods – of  sharing event details with your guests.  …

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