• Fundraising

    Donors: Five Ways to Share the Impact Their Donation Makes

    When it comes to donating resources, it’s no surprise that people want to know where their money or time is going. This is especially true when it comes to donating finances to support a nonprofit during a fundraiser or through regular giving. While you may have never thought about it before, sharing with your donors the impact their donation makes can be the key to increasing transparency and thus increasing trust. When people can see exactly where their money is going, rather than just blindly giving, they can form ties to the cause more so than before. We’re outlining five ways to share the impact a donation dollar makes. 1.…

  • Fundraising

    Fundraising – There’s an App for That!

    It seems that these days there is an app for just about everything so it should come as no surprise that there are a plethora of apps available to aid non-profit organizations in encouraging donors to give more. There are even a number of apps that allow donors to contribute funds to their charity of choice without spending a penny of their own money. In this blog post, we’ll take a look at several mobile apps that play a dominant role in successful fundraising campaigns. Google One Today – A single dollar donated can have a great impact. Donors can donate a dollar or more to the registered US non-profit…

  • Fundraising,  Nonprofits

    5 Reasons Nonprofits Should Outsource Fundraising

    All non-profit organizations have a common goal: raise as much money as they can to support their cause. Whether they are looking to raise awareness, solve a problem, support those in need…all nonprofits need money to achieve it. So aside from working toward their mission, which takes time and manpower, they need to dedicate time to raising the funds to achieve it. Not many nonprofits have the spare manpower nor time and are outsourcing this necessity. Is your non-profit considering using a professional fundraiser? Here are 5 reasons we think it is a good idea! Focus on YOUR mission. Chances are your staff and volunteers are passionate about the organizations…

  • Fundraising

    Advantages to Outsourcing Receivables

    Whether you run a Fortune 500 company or a local non-profit organization, time and resources are always in short supply and high demand. Leaders are always on the lookout for process improvements that will save both and increase their bottom line. Outsourcing tasks that aren’t mission critical is common practice. By doing so, it frees up your team to focus to on mission critical tasks such as marketing, research and development. Outsourcing accounting tasks has become commonplace among companies of all sizes as well as non-profit organizations. Although there is a cost associated with outsourcing, the benefit far outweighs it.   Refocus Priorities Accounting needs to happen every single day.…

  • Fundraising,  Nonprofits

    Motivate Your Members

    Your organization has worked hard to build a trustworthy brand that attracts new members and it’s paid off. Now that you have a large membership, how do you keep them actively engaged? To answer this question, you must first look at why your members have chosen to join your organization in the first place. Polling new members as part of the registration process will help you to best asses why they have selected to become a part of your organization and what it is they are looking for. Whatever their reason — they are now part of your membership and you want to keep them actively engaged. Training Opportunities Approximately…

  • Fundraising,  Nonprofits

    Gear Up For Your Year End Fundraising

    With summer a distant memory and the arrival of Fall, it is time to turn the focus on year end fundraising campaigns. Sure, you have some time, but why wait? After all, there is no better time than the present! Most non-profit organizations report more than one-third of their annual donations are received in December. Maybe it’s because donors are making up for having not contributed all year, are in the holiday spirit or recently received a raise.  Whatever the reason, it’s time to put a plan in place (and then execute it) to capitalize on their generosity! Ready to get started? Here’s how! Prepare Gather your team and determine…

  • Fundraising,  Nonprofits

    The Art of the Thank You

    Two little words can create a bond between your non-profit organization and your donors. Those two words are THANK and YOU. We shared our “Interview with an Etiquette Coach” on why these words were so important on a previous post, so you know the value in expressing your gratitude to your donors. Now that you KNOW these words are important, how do you express them? Thanking donors really is an art form. Take careful consideration as to not embarrass a donor while publicly recognizing them. Your efforts should not be costly. After all, you don’t want to spend the contributions received. There are plenty of creative and cost effective ways…

  • Events,  Fundraising,  Nonprofits

    Get Ready for Giving Tuesday

    Giving Tuesday is on November 29th this year! To some that sounds far off, but experienced non-profit marketers know it will be here before your know it! Ward off potential stress and start planning now. A little history on Giving Tuesday, first. This 1 day movement was started by the interim CEO of the 92nd Street Y in NYC and the United Nations Foundation in 2012. They wanted to focus 1 day at the start of the holiday season on charitable giving. They succeeded!  In 2015, $116.4 was raised and it is expected that 2016’s number will be even higher. Is your organization looking to capitalize on the generosity of…

  • Fundraising

    The Power of Donor Stories

    It’s common practice to share stories of the impact your organization has made with l donors. It is a great way to emotionally involve donors and give them a better understanding of what and where their donation is going. Although the stories aren’t always as compelling, organizations should also utilize donor stories as part of their appeal plan.   Why Share Current donors that are asked to share their stories feel a sense of belonging. They know you appreciate their monetary donation, but by sharing their story, you are also letting them know you value them as individuals.   This peer-to-peer approach entices potential donors to get involved with your…

  • Fundraising,  Nonprofits

    Top Tools to Master Online Fundraising

    You’ve invested hours into planning your organization’s next campaign. Now it is time to launch it! Using online donation tools will not only ease the collection of donations, but also boost your exposure to potential donors. There are many of these tools available at little to no cost. Here are a few of the top tools to check out as you launch your online fundraising campaign!   Causes – https://www.causes.com This site allows you to merge and manage multiple campaigns simultaneously. Touting themselves as the “largest online campaigning platform”, Causes doubles as a social platform allowing organizations to connect with donors they would not otherwise reach.  There is a 4.75%…

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