Category Archives: Fundraising

Advantages to Outsourcing Receivables

Whether you run a Fortune 500 company or a local non-profit organization, time and resources are always in short supply and high demand. Leaders are always on the lookout for process improvements that will save both and increase their bottom line. Outsourcing tasks that aren’t mission critical is common practice. By doing so, it frees… Read More »

Motivate Your Members

Your organization has worked hard to build a trustworthy brand that attracts new members and it’s paid off. Now that you have a large membership, how do you keep them actively engaged? To answer this question, you must first look at why your members have chosen to join your organization in the first place. Polling… Read More »

Gear Up For Your Year End Fundraising

With summer a distant memory and the arrival of Fall, it is time to turn the focus on year end fundraising campaigns. Sure, you have some time, but why wait? After all, there is no better time than the present! Most non-profit organizations report more than one-third of their annual donations are received in December.… Read More »

The Art of the Thank You

Two little words can create a bond between your non-profit organization and your donors. Those two words are THANK and YOU. We shared our “Interview with an Etiquette Coach” on why these words were so important on a previous post, so you know the value in expressing your gratitude to your donors. Now that you… Read More »

Get Ready for Giving Tuesday

Giving Tuesday is on November 29th this year! To some that sounds far off, but experienced non-profit marketers know it will be here before your know it! Ward off potential stress and start planning now. A little history on Giving Tuesday, first. This 1 day movement was started by the interim CEO of the 92nd… Read More »

The Power of Donor Stories

It’s common practice to share stories of the impact your organization has made with l donors. It is a great way to emotionally involve donors and give them a better understanding of what and where their donation is going. Although the stories aren’t always as compelling, organizations should also utilize donor stories as part of… Read More »

Top Tools to Master Online Fundraising

You’ve invested hours into planning your organization’s next campaign. Now it is time to launch it! Using online donation tools will not only ease the collection of donations, but also boost your exposure to potential donors. There are many of these tools available at little to no cost. Here are a few of the top… Read More »

Using Video to Boost Donations

Looking for an innovative way to increase the donations your non-profit organization receives? Video is the perfect way to connect with and educate potential donors and volunteers and share your organization’s mission. Google reports that 75% of donors use video as their top source when researching charitable organizations. Video also serves as the perfect opportunity… Read More »

Tips for Planning a Fundraiser

Fundraising events are a tried and true way to raise funds for your organization. Most non profit groups don’t have event managers on staff and rely on volunteers to manage the planning of their event. While most contract out some of the work to professional event planners, having a good understanding of the elements involved… Read More »

Stand Out Subject Lines

The main objective when sending an email is to have the intended recipient click to open and then read the email. No matter how fabulous the content of the email is, if it doesn’t get opened, you’ve wasted a whole lot of time preparing it. A solid subject line will increase the likelihood that your… Read More »