• Direct Mail Campaigns

    5 Tips to Save Direct Mail Dollars

    We all know the old adage that you need to spend money to make money. Spending money on marketing or appeals is necessary but can be a bit risky especially for a struggling business or small non-profit. Rather than skip or even skimp on your next direct mail campaign, use these tips to stretch your budget and positively impact your bottom line. 1. List Scrub ¬†Chances are you have a relatively large list. Take the time to clean it up before your next campaign is set to drop. Segmenting it is a task well worth the investment of time. This will allow you to target specific types of donors –…

  • Direct Mail Campaigns

    Tracking Your Direct Mail Campaign

    Putting together a direct mail campaign is easy — tracking its success is a whole other ballgame. ¬†It should, however, be a part of your marketing plan. After all, you want to know whether or not the time and costs invested in it were well spent.   To truly understand the success of your campaign, you need to have clearly defined goals. Are you looking to increase sales/donors, drive more traffic to your website/landing page or build your email list? Whatever the desired outcome is, be sure the team understands it and is working together to achieve it. Planning ahead how you will measure this key.   Here are some…

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