Category Archives: Design

5 Essential Elements of a Direct Mail Piece

It’s been decided…you’re going to craft a direct mail piece as part of your overall marketing strategy. Good decision! Just like a car that can’t operate efficiently without each of its parts, a direct mail piece must also have specific elements to be effective and yield your organization the greatest ROI. Whether you are creating… Read More »

10 Common Digital Newsletter Mistakes

Email newsletters are commonplace among corporations and non-profit organizations. After all, they are inexpensive to produce and are an easy way to stay in touch with those that support your cause. As popular as they are, there are common mistakes made all too often. We’ll take a look at the top 10 and share fixes… Read More »

10 Tools to Help Build Your Website

Increase awareness of your organization and its mission to current and would be donors as well as to potential volunteers with a website. All too often, smaller organizations forego having an online presence because they don’t have staff with the skill set to design a website nor the funds to hire outside help. There are… Read More »

3 Design Mistakes

Have you ever caught a typo on a menu? Or saw a pixelated photo in a newsletter? Mistakes can happen in communication, but when you’re printing a piece and budget dollars count, there’s no room for errors. Take a look at three common mistakes and what you can do to avoid them completely. Mistake #1: … Read More »

6 Things That Drive Designers Crazy

Working with a great graphic designer is, hands down, one of the best ways to help you and your organization get an audience excited about donating. Visually captivating collateral can help you fundraising goals by attracting the right people and lending credit to your cause. The overall “look” of your brand can often be a… Read More »