• Nonprofits

    Corporate Partnerships: A How-To Guide for Non-Profit Organizations

    Most non-profit organizations can not solely rely on individual donors to met their fundraising goals. While the local business community is an excellent source of support, many NPO’s don’t know how to target them and often leave them out of their overall fundraising strategy. Targeting a business is easier than you may think. We’ll break down our 5 step tried-and-true process to help your NPO or charity organization target and connect with local businesses. Let’s get started! Identify. Determining what businesses you want to connect with is the first step. Check with your local Chamber of Commerce to get an up-to-date listing of local businesses and do a bit of…

  • Fundraising

    Fundraising – There’s an App for That!

    It seems that these days there is an app for just about everything so it should come as no surprise that there are a plethora of apps available to aid non-profit organizations in encouraging donors to give more. There are even a number of apps that allow donors to contribute funds to their charity of choice without spending a penny of their own money. In this blog post, we’ll take a look at several mobile apps that play a dominant role in successful fundraising campaigns. Google One Today – A single dollar donated can have a great impact. Donors can donate a dollar or more to the registered US non-profit…

  • Events,  Nonprofits

    Go Public: A Non-Profit Guide to Publicizing Events

    You can plan a perfect event or develop a great fundraising campaign but without participants and donors, there is zero chance of it being successful. The key to success? Promotion!  That’s right, promotion can not, and should not, be overlooked. Best part is, you don’t have to spend a small fortune to get it done right. Here are 8 promotion strategies your non-profit organization can implement to increase awareness about and drive participants and donors to your next event: Invite! Invite! Invite! Seems obvious, right? You’d be surprised how often organizations forget to send invitations. This may be due in part to the cost associated with it. Between the design…

  • Nonprofits

    Is Your Nonprofit Compliant?

    There are plenty of factors to consider when evaluating the the effectiveness of your charity. Regardless of your charity’s mission, compliance should be on the top of the list. If your organization isn’t compliant with local and federal laws, the likelihood of success drops dramatically. First Things First When establishing a non-profit, proper registration, certification and the development of compliant processes must be completed. It’s a good idea for existing charities to continually check and ensure these things have been taken care of and for new ones to ensure they are before they begin working toward their goals. While some of the requirements may seem cumbersome, take a step back…

  • Fundraising,  Nonprofits

    5 Reasons Nonprofits Should Outsource Fundraising

    All non-profit organizations have a common goal: raise as much money as they can to support their cause. Whether they are looking to raise awareness, solve a problem, support those in need…all nonprofits need money to achieve it. So aside from working toward their mission, which takes time and manpower, they need to dedicate time to raising the funds to achieve it. Not many nonprofits have the spare manpower nor time and are outsourcing this necessity. Is your non-profit considering using a professional fundraiser? Here are 5 reasons we think it is a good idea! Focus on YOUR mission. Chances are your staff and volunteers are passionate about the organizations…

  • Direct Mail Campaigns

    5 Tips to Save Direct Mail Dollars

    We all know the old adage that you need to spend money to make money. Spending money on marketing or appeals is necessary but can be a bit risky especially for a struggling business or small non-profit. Rather than skip or even skimp on your next direct mail campaign, use these tips to stretch your budget and positively impact your bottom line. 1. List Scrub  Chances are you have a relatively large list. Take the time to clean it up before your next campaign is set to drop. Segmenting it is a task well worth the investment of time. This will allow you to target specific types of donors –…

  • Direct Mail Campaigns

    Tracking Your Direct Mail Campaign

    Putting together a direct mail campaign is easy — tracking its success is a whole other ballgame.  It should, however, be a part of your marketing plan. After all, you want to know whether or not the time and costs invested in it were well spent.   To truly understand the success of your campaign, you need to have clearly defined goals. Are you looking to increase sales/donors, drive more traffic to your website/landing page or build your email list? Whatever the desired outcome is, be sure the team understands it and is working together to achieve it. Planning ahead how you will measure this key.   Here are some…

  • Nonprofits

    NonProfit Mailing 101

    Costs for mailing appeals, thank you notes and newsletters can be really put a strain on a non-profit’s budget. Fortunately, the United States Postal Service (USPS) offers special non-profit pricing that is lower than regular mail rates.  However, not every nonprofit is eligible to use these rates. To qualify, an organization must be authorized by the USPS and even then, not all mail is subject to the special rates.   We get it….it can be confusing. We’ve outlined the basics of what you need to know to help determine whether or not your organization is eligible and if it is what to do next.   Qualifying Organizations Only specific types…

  • Nonprofits

    4 Steps to Non-Profit Data Management

    You probably don’t even realize the amount of data you have on your donors and contributors let alone how useful it can be to your non-profit organization.  Having a clear process to collect and put the data to use can not only help your organization to operate more efficiently, but can also lead to increased donations and donor retention. Ready to get started? In 4 easy steps you will be well on your way! 1. Collection Chances are you already have a lot of great information on your donors including names, addresses as well as donation amounts and dates received. Determine what other information you would find helpful. Consider things…

  • Nonprofits

    Rev Up Your Response Rates

    It’s true, more and more people are turning to online media tools to market their businesses and non-profit organizations. These people are missing out on the power of direct mail. Chances are they abandoned this timeless marketing strategy because they weren’t getting the response rate they wanted. Studies consistently show that when executed properly, direct mail delivers great returns and a high response rate. Before making the mistake of leaving potential business on the table, brush up on your direct mail basics to rev up the response rates of your next direct mail campaign. Get Personal The last thing you want is to have your direct mail piece look like…

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