NonProfit Mailing 101

Costs for mailing appeals, thank you notes and newsletters can be really put a strain on a non-profit’s budget. Fortunately, the United States Postal Service (USPS) offers special non-profit pricing that is lower than regular mail rates.  However, not every nonprofit is eligible to use these rates. To qualify, an organization must be authorized by… Read More »

4 Steps to Non-Profit Data Management

You probably don’t even realize the amount of data you have on your donors and contributors let alone how useful it can be to your non-profit organization.  Having a clear process to collect and put the data to use can not only help your organization to operate more efficiently, but can also lead to increased… Read More »

Rev Up Your Response Rates

It’s true, more and more people are turning to online media tools to market their businesses and non-profit organizations. These people are missing out on the power of direct mail. Chances are they abandoned this timeless marketing strategy because they weren’t getting the response rate they wanted. Studies consistently show that when executed properly, direct… Read More »

New Year’s Resolutions for Non-Profits

The New Year is just around the corner! While making personal resolutions, why not set some for your non-profit as well. Set the tone for the upcoming year with a list of resolutions that will enhance the success of your non-profit organization in 2017! December was likely a good month for your non-profit as donations… Read More »

Giving Tuesday Follow-Up Guide

The biggest donation day of the year, aka Giving Tuesday, has come and gone. Your non-profit has grown its revenue, attracted new donors and increased awareness of the organization and mission. So, now what? Don’t just sit back and float by! Capitalize on the influx of activity generated by the hard work put into the… Read More »

Advantages to Outsourcing Receivables

Whether you run a Fortune 500 company or a local non-profit organization, time and resources are always in short supply and high demand. Leaders are always on the lookout for process improvements that will save both and increase their bottom line. Outsourcing tasks that aren’t mission critical is common practice. By doing so, it frees… Read More »

Recruiting Non-Profit Volunteers

Volunteers are an indispensable resource to any non-profit organization. These people give of their time and expertise to help organizations achieve their mission. Help your organization find and retain enthusiastic, dedicated volunteers with these tried and true suggestions. Start Spreading the Word Current volunteers are a great source for helping find new ones. However, casting… Read More »

5 Essential Elements of a Direct Mail Piece

It’s been decided…you’re going to craft a direct mail piece as part of your overall marketing strategy. Good decision! Just like a car that can’t operate efficiently without each of its parts, a direct mail piece must also have specific elements to be effective and yield your organization the greatest ROI. Whether you are creating… Read More »

Direct Mail Gets Personal

We know direct mail is a powerful sales and marketing tool. By personalizing your next direct mail campaign, you will get even greater impact. Research by InfoTrends shows an average improved return on investment of 50% when personalization is used. Let’s get personal! Why Personalize? Everyone has a name – and everyone likes to see… Read More »

Motivate Your Members

Your organization has worked hard to build a trustworthy brand that attracts new members and it’s paid off. Now that you have a large membership, how do you keep them actively engaged? To answer this question, you must first look at why your members have chosen to join your organization in the first place. Polling… Read More »