Direct Mail Gets Personal

We know direct mail is a powerful sales and marketing tool. By personalizing your next direct mail campaign, you will get even greater impact. Research by InfoTrends shows an average improved return on investment of 50% when personalization is used. Let’s get personal! Why Personalize? Everyone has a name – and everyone likes to see… Read More »

Motivate Your Members

Your organization has worked hard to build a trustworthy brand that attracts new members and it’s paid off. Now that you have a large membership, how do you keep them actively engaged? To answer this question, you must first look at why your members have chosen to join your organization in the first place. Polling… Read More »

Gear Up For Your Year End Fundraising

With summer a distant memory and the arrival of Fall, it is time to turn the focus on year end fundraising campaigns. Sure, you have some time, but why wait? After all, there is no better time than the present! Most non-profit organizations report more than one-third of their annual donations are received in December.… Read More »

The Art of the Thank You

Two little words can create a bond between your non-profit organization and your donors. Those two words are THANK and YOU. We shared our “Interview with an Etiquette Coach” on why these words were so important on a previous post, so you know the value in expressing your gratitude to your donors. Now that you… Read More »

10 Common Digital Newsletter Mistakes

Email newsletters are commonplace among corporations and non-profit organizations. After all, they are inexpensive to produce and are an easy way to stay in touch with those that support your cause. As popular as they are, there are common mistakes made all too often. We’ll take a look at the top 10 and share fixes… Read More »

Say YES to a Mission Statement

When you hear “Mission Statement” most automatically think of a corporation or big business and not a non-profit. While it is true that corporations do have mission statements, non-profit organizations need one as well. What is a Mission Statement? A mission statement is simply a public proclamation that clarifies your organization’s core purpose. It clearly… Read More »

Get Ready for Giving Tuesday

Giving Tuesday is on November 29th this year! To some that sounds far off, but experienced non-profit marketers know it will be here before your know it! Ward off potential stress and start planning now. A little history on Giving Tuesday, first. This 1 day movement was started by the interim CEO of the 92nd… Read More »

10 Tools to Help Build Your Website

Increase awareness of your organization and its mission to current and would be donors as well as to potential volunteers with a website. All too often, smaller organizations forego having an online presence because they don’t have staff with the skill set to design a website nor the funds to hire outside help. There are… Read More »

Grant Writing Guidelines

With more than $50 billion in grants awarded annually, it is no surprise that a large number of nonprofits choose to invest time and resources into getting their share. While grants may be “free money” it is a highly competitive process to win one. Too often nonprofits incorporate grant awards into their annual budget and… Read More »

Tips to Encourage Repeat Donations

According to Network for Good, 60% of donors don’t make repeat donations to the same organization. Don’t be a statistic! Enhance the donor experience and encourage your first time donors to make recurring contributions to your organization. Timeliness Processing Manage the donation receipt process with care and precision. Accurately logging and capturing the data into… Read More »