Corporate Partnerships: A How-To Guide for Non-Profit Organizations

Most non-profit organizations can not solely rely on individual donors to met their fundraising goals. While the local business community is an excellent source of support, many NPO’s don’t know how to target them and often leave them out of their overall fundraising strategy. Targeting a business is easier than you may think. We’ll break… Read More »

Fundraising – There’s an App for That!

It seems that these days there is an app for just about everything so it should come as no surprise that there are a plethora of apps available to aid non-profit organizations in encouraging donors to give more. There are even a number of apps that allow donors to contribute funds to their charity of… Read More »

Is Your Nonprofit Compliant?

There are plenty of factors to consider when evaluating the the effectiveness of your charity. Regardless of your charity’s mission, compliance should be on the top of the list. If your organization isn’t compliant with local and federal laws, the likelihood of success drops dramatically. First Things First When establishing a non-profit, proper registration, certification… Read More »

5 Reasons Nonprofits Should Outsource Fundraising

All non-profit organizations have a common goal: raise as much money as they can to support their cause. Whether they are looking to raise awareness, solve a problem, support those in need…all nonprofits need money to achieve it. So aside from working toward their mission, which takes time and manpower, they need to dedicate time… Read More »

5 Tips to Save Direct Mail Dollars

We all know the old adage that you need to spend money to make money. Spending money on marketing or appeals is necessary but can be a bit risky especially for a struggling business or small non-profit. Rather than skip or even skimp on your next direct mail campaign, use these tips to stretch your… Read More »

Tracking Your Direct Mail Campaign

Putting together a direct mail campaign is easy — tracking its success is a whole other ballgame.  It should, however, be a part of your marketing plan. After all, you want to know whether or not the time and costs invested in it were well spent.   To truly understand the success of your campaign,… Read More »

NonProfit Mailing 101

Costs for mailing appeals, thank you notes and newsletters can be really put a strain on a non-profit’s budget. Fortunately, the United States Postal Service (USPS) offers special non-profit pricing that is lower than regular mail rates.  However, not every nonprofit is eligible to use these rates. To qualify, an organization must be authorized by… Read More »

4 Steps to Non-Profit Data Management

You probably don’t even realize the amount of data you have on your donors and contributors let alone how useful it can be to your non-profit organization.  Having a clear process to collect and put the data to use can not only help your organization to operate more efficiently, but can also lead to increased… Read More »

Rev Up Your Response Rates

It’s true, more and more people are turning to online media tools to market their businesses and non-profit organizations. These people are missing out on the power of direct mail. Chances are they abandoned this timeless marketing strategy because they weren’t getting the response rate they wanted. Studies consistently show that when executed properly, direct… Read More »