5 Tips to Save Direct Mail Dollars

We all know the old adage that you need to spend money to make money. Spending money on marketing or appeals is necessary but can be a bit risky especially for a struggling business or small non-profit. Rather than skip or even skimp on your next direct mail campaign, use these tips to stretch your… Read More »

Tracking Your Direct Mail Campaign

Putting together a direct mail campaign is easy — tracking its success is a whole other ballgame.  It should, however, be a part of your marketing plan. After all, you want to know whether or not the time and costs invested in it were well spent.   To truly understand the success of your campaign,… Read More »

NonProfit Mailing 101

Costs for mailing appeals, thank you notes and newsletters can be really put a strain on a non-profit’s budget. Fortunately, the United States Postal Service (USPS) offers special non-profit pricing that is lower than regular mail rates.  However, not every nonprofit is eligible to use these rates. To qualify, an organization must be authorized by… Read More »

4 Steps to Non-Profit Data Management

You probably don’t even realize the amount of data you have on your donors and contributors let alone how useful it can be to your non-profit organization.  Having a clear process to collect and put the data to use can not only help your organization to operate more efficiently, but can also lead to increased… Read More »

Rev Up Your Response Rates

It’s true, more and more people are turning to online media tools to market their businesses and non-profit organizations. These people are missing out on the power of direct mail. Chances are they abandoned this timeless marketing strategy because they weren’t getting the response rate they wanted. Studies consistently show that when executed properly, direct… Read More »

New Year’s Resolutions for Non-Profits

The New Year is just around the corner! While making personal resolutions, why not set some for your non-profit as well. Set the tone for the upcoming year with a list of resolutions that will enhance the success of your non-profit organization in 2017! December was likely a good month for your non-profit as donations… Read More »

Giving Tuesday Follow-Up Guide

The biggest donation day of the year, aka Giving Tuesday, has come and gone. Your non-profit has grown its revenue, attracted new donors and increased awareness of the organization and mission. So, now what? Don’t just sit back and float by! Capitalize on the influx of activity generated by the hard work put into the… Read More »

Advantages to Outsourcing Receivables

Whether you run a Fortune 500 company or a local non-profit organization, time and resources are always in short supply and high demand. Leaders are always on the lookout for process improvements that will save both and increase their bottom line. Outsourcing tasks that aren’t mission critical is common practice. By doing so, it frees… Read More »

Recruiting Non-Profit Volunteers

Volunteers are an indispensable resource to any non-profit organization. These people give of their time and expertise to help organizations achieve their mission. Help your organization find and retain enthusiastic, dedicated volunteers with these tried and true suggestions. Start Spreading the Word Current volunteers are a great source for helping find new ones. However, casting… Read More »

5 Essential Elements of a Direct Mail Piece

It’s been decided…you’re going to craft a direct mail piece as part of your overall marketing strategy. Good decision! Just like a car that can’t operate efficiently without each of its parts, a direct mail piece must also have specific elements to be effective and yield your organization the greatest ROI. Whether you are creating… Read More »