• Uncategorized

    Direct Mail Gets Personal

    We know direct mail is a powerful sales and marketing tool. By personalizing your next direct mail campaign, you will get even greater impact. Research by InfoTrends shows an average improved return on investment of 50% when personalization is used. Let’s get personal! Why Personalize? Everyone has a name – and everyone likes to see their name in writing. Capitalize on this by including your recipients name on your next direct mail piece. Including a person’s name will also help keep your direct mail piece from being mistaken as a piece of junk mail. Take advantage of information you have on mailing list members and include it as part of…

  • Fundraising,  Nonprofits

    Motivate Your Members

    Your organization has worked hard to build a trustworthy brand that attracts new members and it’s paid off. Now that you have a large membership, how do you keep them actively engaged? To answer this question, you must first look at why your members have chosen to join your organization in the first place. Polling new members as part of the registration process will help you to best asses why they have selected to become a part of your organization and what it is they are looking for. Whatever their reason — they are now part of your membership and you want to keep them actively engaged. Training Opportunities Approximately…

  • Fundraising,  Nonprofits

    Gear Up For Your Year End Fundraising

    With summer a distant memory and the arrival of Fall, it is time to turn the focus on year end fundraising campaigns. Sure, you have some time, but why wait? After all, there is no better time than the present! Most non-profit organizations report more than one-third of their annual donations are received in December. Maybe it’s because donors are making up for having not contributed all year, are in the holiday spirit or recently received a raise.  Whatever the reason, it’s time to put a plan in place (and then execute it) to capitalize on their generosity! Ready to get started? Here’s how! Prepare Gather your team and determine…

  • Fundraising,  Nonprofits

    The Art of the Thank You

    Two little words can create a bond between your non-profit organization and your donors. Those two words are THANK and YOU. We shared our “Interview with an Etiquette Coach” on why these words were so important on a previous post, so you know the value in expressing your gratitude to your donors. Now that you KNOW these words are important, how do you express them? Thanking donors really is an art form. Take careful consideration as to not embarrass a donor while publicly recognizing them. Your efforts should not be costly. After all, you don’t want to spend the contributions received. There are plenty of creative and cost effective ways…

  • Design

    10 Common Digital Newsletter Mistakes

    Email newsletters are commonplace among corporations and non-profit organizations. After all, they are inexpensive to produce and are an easy way to stay in touch with those that support your cause. As popular as they are, there are common mistakes made all too often. We’ll take a look at the top 10 and share fixes to help improve the effectiveness of your next newsletter. 1. Not Getting User Permission The number 1 way to guarantee a low open is to add people to your mail list without their permission.  Simply because you have their information, does not mean they want to be added to your mail list. What to do:…

  • Nonprofits

    Say YES to a Mission Statement

    When you hear “Mission Statement” most automatically think of a corporation or big business and not a non-profit. While it is true that corporations do have mission statements, non-profit organizations need one as well. What is a Mission Statement? A mission statement is simply a public proclamation that clarifies your organization’s core purpose. It clearly states the reason your organization exists and why others should support it.  In just a few sentences, it should sum up the essence of your organization. Why does my Non-Profit Need a Mission Statement? Ideally, the mission statement should serve as a foundation for your organization’s functional strategy. Its moral compass, if you will. It…

  • Events,  Fundraising,  Nonprofits

    Get Ready for Giving Tuesday

    Giving Tuesday is on November 29th this year! To some that sounds far off, but experienced non-profit marketers know it will be here before your know it! Ward off potential stress and start planning now. A little history on Giving Tuesday, first. This 1 day movement was started by the interim CEO of the 92nd Street Y in NYC and the United Nations Foundation in 2012. They wanted to focus 1 day at the start of the holiday season on charitable giving. They succeeded!  In 2015, $116.4 was raised and it is expected that 2016’s number will be even higher. Is your organization looking to capitalize on the generosity of…

  • Design

    10 Tools to Help Build Your Website

    Increase awareness of your organization and its mission to current and would be donors as well as to potential volunteers with a website. All too often, smaller organizations forego having an online presence because they don’t have staff with the skill set to design a website nor the funds to hire outside help. There are lots of programs and websites available to help even those without coding or design abilities to create websites for free or a nominal fee. We’re sharing 10 to inspire you to launch a site of your organization’s own!   Bubble  This easy to follow, intuitive program will help you build and launch your own website…

  • Nonprofits

    Grant Writing Guidelines

    With more than $50 billion in grants awarded annually, it is no surprise that a large number of nonprofits choose to invest time and resources into getting their share. While grants may be “free money” it is a highly competitive process to win one. Too often nonprofits incorporate grant awards into their annual budget and are then unable to complete projects or fully fund programs when they aren’t won. It is in an organization’s best interest to not count on grant funding but to rather look at it as a bonus. Ready to apply for a grant? Keep these thoughts in mind as you prepare your proposal. Research. Research the…

  • Nonprofits

    Tips to Encourage Repeat Donations

    According to Network for Good, 60% of donors don’t make repeat donations to the same organization. Don’t be a statistic! Enhance the donor experience and encourage your first time donors to make recurring contributions to your organization. Timeliness Processing Manage the donation receipt process with care and precision. Accurately logging and capturing the data into your system should be done within a few days of receipt. Processing the credit card information and/or depositing funds received via check should also be done timely. If there is an issue with the credit card or check, reach out to the donor ASAP. By processing their donation timely, you are showing the donor their…

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