• Direct Mail Campaigns

    5 Tips to Save Direct Mail Dollars

    We all know the old adage that you need to spend money to make money. Spending money on marketing or appeals is necessary but can be a bit risky especially for a struggling business or small non-profit. Rather than skip or even skimp on your next direct mail campaign, use these tips to stretch your budget and positively impact your bottom line. 1. List Scrub  Chances are you have a relatively large list. Take the time to clean it up before your next campaign is set to drop. Segmenting it is a task well worth the investment of time. This will allow you to target specific types of donors –…

  • Direct Mail Campaigns

    Tracking Your Direct Mail Campaign

    Putting together a direct mail campaign is easy — tracking its success is a whole other ballgame.  It should, however, be a part of your marketing plan. After all, you want to know whether or not the time and costs invested in it were well spent.   To truly understand the success of your campaign, you need to have clearly defined goals. Are you looking to increase sales/donors, drive more traffic to your website/landing page or build your email list? Whatever the desired outcome is, be sure the team understands it and is working together to achieve it. Planning ahead how you will measure this key.   Here are some…

  • Nonprofits

    NonProfit Mailing 101

    Costs for mailing appeals, thank you notes and newsletters can be really put a strain on a non-profit’s budget. Fortunately, the United States Postal Service (USPS) offers special non-profit pricing that is lower than regular mail rates.  However, not every nonprofit is eligible to use these rates. To qualify, an organization must be authorized by the USPS and even then, not all mail is subject to the special rates.   We get it….it can be confusing. We’ve outlined the basics of what you need to know to help determine whether or not your organization is eligible and if it is what to do next.   Qualifying Organizations Only specific types…

  • Nonprofits

    4 Steps to Non-Profit Data Management

    You probably don’t even realize the amount of data you have on your donors and contributors let alone how useful it can be to your non-profit organization.  Having a clear process to collect and put the data to use can not only help your organization to operate more efficiently, but can also lead to increased donations and donor retention. Ready to get started? In 4 easy steps you will be well on your way! 1. Collection Chances are you already have a lot of great information on your donors including names, addresses as well as donation amounts and dates received. Determine what other information you would find helpful. Consider things…

  • Nonprofits

    Rev Up Your Response Rates

    It’s true, more and more people are turning to online media tools to market their businesses and non-profit organizations. These people are missing out on the power of direct mail. Chances are they abandoned this timeless marketing strategy because they weren’t getting the response rate they wanted. Studies consistently show that when executed properly, direct mail delivers great returns and a high response rate. Before making the mistake of leaving potential business on the table, brush up on your direct mail basics to rev up the response rates of your next direct mail campaign. Get Personal The last thing you want is to have your direct mail piece look like…

  • Nonprofits

    New Year’s Resolutions for Non-Profits

    The New Year is just around the corner! While making personal resolutions, why not set some for your non-profit as well. Set the tone for the upcoming year with a list of resolutions that will enhance the success of your non-profit organization in 2017! December was likely a good month for your non-profit as donations tend to be highest toward year end. Ring in the new year with the excitement of December behind you and keep the momentum going. There really isn’t a better time to redefine your brand and voice. Don’t get overwhelmed! It’s easier than you think to set achievable resolutions for your organization. Here are some suggestions…

  • Nonprofits

    Giving Tuesday Follow-Up Guide

    The biggest donation day of the year, aka Giving Tuesday, has come and gone. Your non-profit has grown its revenue, attracted new donors and increased awareness of the organization and mission. So, now what? Don’t just sit back and float by! Capitalize on the influx of activity generated by the hard work put into the development and execution of your Giving Tuesday campaign. Consider these 4 tips your inspiration to planning a post Giving Tuesday campaign! 1. Show your #GivingTuesday donors the LOVE! Thanking your donors should be FIRST PRIORITY! An appreciated donor is more likely to become a repeat donor.  There are plenty of ways to express your gratitude.…

  • Fundraising

    Advantages to Outsourcing Receivables

    Whether you run a Fortune 500 company or a local non-profit organization, time and resources are always in short supply and high demand. Leaders are always on the lookout for process improvements that will save both and increase their bottom line. Outsourcing tasks that aren’t mission critical is common practice. By doing so, it frees up your team to focus to on mission critical tasks such as marketing, research and development. Outsourcing accounting tasks has become commonplace among companies of all sizes as well as non-profit organizations. Although there is a cost associated with outsourcing, the benefit far outweighs it.   Refocus Priorities Accounting needs to happen every single day.…

  • Nonprofits

    Recruiting Non-Profit Volunteers

    Volunteers are an indispensable resource to any non-profit organization. These people give of their time and expertise to help organizations achieve their mission. Help your organization find and retain enthusiastic, dedicated volunteers with these tried and true suggestions. Start Spreading the Word Current volunteers are a great source for helping find new ones. However, casting a larger net will yield you a greater variety of volunteers. There are plenty of free and low cost options to help you advertise your need. Here are our favorite 5. Postcards. Direct mail is a great way to share your need for volunteers and postcards are an inexpensive option. You can send them out…

  • Design

    5 Essential Elements of a Direct Mail Piece

    It’s been decided…you’re going to craft a direct mail piece as part of your overall marketing strategy. Good decision! Just like a car that can’t operate efficiently without each of its parts, a direct mail piece must also have specific elements to be effective and yield your organization the greatest ROI. Whether you are creating a postcard or a 4 page color booklet, it needs to include these 5 elements.   Memorable Headline It’s the first impression and we all know how important that is. Use this opportunity to capture the reader’s attention so they want to continue reading. This is your chance to imply value to your target audience.…

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