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Finding Your “People”

Finding Your "People"

As a nonprofit, finding the right people is a key part of fulfilling your mission. The right people supporting your nonprofit are essential in the success of your work.

We’ve broken the people you need down into five categories: Employees, Donors, Board Members, Event Attendees, and Volunteers. While this list isn’t inclusive of any and all people your nonprofit may need to operate, it can help you narrow down ways to find the people you want supporting your nonprofit.


First and foremost, your nonprofit needs to have the right employees. Nonprofit employees are unlike any other. They’re devoted to working towards a cause they believe in and often sacrifice time, energy, and other resources they have to truly make an impact on the people their nonprofit is serving. Your nonprofit not only needs people to help it run smoothly, but they need to be the right people. Start by looking at the websites that you post jobs on. Are you posting on general sites where people are searching for jobs of any kind or are you posting with purpose and intent? You might find this list of nonprofit job board websites that you can post on helpful. It’s also important to start early in your search, as finding the right people can take a bit of time.

Once you’ve got your people in the office, it’s time to work on keeping them there and keeping them happy. You might remember our recent post on avoiding nonprofit burnout. As nonprofit leadership, it’s an essential part of your responsibility to maintain your employees’ level of satisfaction while they are employed with you.


There isn’t a nonprofit that you’ll find unfamiliar with engaging donors. After all, donors are important since they help drive most or all of your nonprofit’s funding. There are people across the board who have the resources (whether it is money or time, which we’ll cover later in the post) and it’s important to find ways to connect with them. One of the most powerful ways to find new donors is through sharing stories and testimonies from current donors. People want to belong, and empowering both sides through sharing these stories and creating an amazing thing to be a part of is a great way to establish this.

Making donors feel like they can connect to your mission is essential in creating relationships that last far beyond just the donation. You can increase these relationships by following up and thanking donors, creating a social media presence to connect with donors, and hosting events that either honor them or that they can attend and see your mission in action. Create a hospitable space for donors to feel welcomed and as though they are a part of something. This will help you find the key donors that will stay with you throughout your nonprofit’s journey.

Board Members

Finding board members that are invested in your organization and happy to serve are crucial in executing decisions that are on par with the mission and goals of your nonprofit. Finding the right board members will require some work on your end, but it will pay off in the end when you have a team of people who have vested interest in your nonprofit. Look places you already have people, such as your donor and volunteer list. Seek out people from all areas to ensure that you’re covering a wide variety of strengths within the board.

Event Attendees

Planning events can be a great way to spread awareness for your mission while including attendees that are familiar with your organization or brand new to it. Events should be advertised well including making social media events, posting flyers in the community, and sharing on your website. Publicizing your event to get it in front of the eyes of as many people as possible is key to building the community of support your nonprofit needs. These event attendees can turn out to be donors, volunteers, board members, and possibly even employees!

Start viewing events as ways to increase your public image and help spread your mission through word of mouth. While at the event, make sure you’re having attendees provide some sort of information, such as names, phone numbers, and emails. Keeping this information can come in handy when you’re fundraising or seeking assistance for future events.


Aside from your employees, volunteers are the hands and feet of your nonprofit. Volunteers can show up in the office to help with administrative tasks or on the ground with you at events and during fundraisers. It’s essential that you find a group of volunteers that are not only interested in your mission, but who come from different backgrounds. For example, having a volunteer that is also a writer can help your nonprofit create blogs and event pages. Having a volunteer who is an accountant can answer last minute questions you have during tax season. You might also find opportunities to get families with children involved in volunteering, too! There are many different avenues, both in person and online, that you can go to find the volunteers you need. You can seek out volunteers at your next event, ask current volunteers if they know of people, and post online to recruit those looking for an opportunity.

The people that surround your nonprofit are the heart and soul of your organization. They keep your nonprofit afloat, supported, and able to move forward. Outsourcing jobs your nonprofit isn’t ready or able to take on is also an important part of utilizing your surrounding resources. If your nonprofit is looking for assistance with escrow and/or lockbox/caging services to take some of that work off your plate, we’d love to be your “people.”

Five Ways to Prevent Nonprofit Employee Burnout

If you’re involved in the world of nonprofits, employee burnout is no new topic. Because the world of nonprofits can be so hands-on and challenging, there are many factors that lead to this burnout across employees. The important thing to note is that burnout can in turn lead to larger issues like health problems and high turnover rates. Many times, nonprofit employees can find themselves feeling stretched too thin, paid too little, and torn between staying at the job they are passionate about and caring for themselves. As a nonprofit, there are some steps that are necessary to take to prevent employee burnout. We’ve outlined five steps you can take to ensure your employees are maintaining balanced lives and feel encouraged in the workplace.

Prevent nonprofit employee burnout by recognizing early warning signs.

At the Alliance for Nonprofit Management Conference in 2015, a nonprofit executive told stories about situations when early signs of burnout were not addressed. In one particular story, a nonprofit leader ended up having a near-fatal heart attack because they did not recognize the early signs of burnout. They had simply pushed themselves too far.

What are some warning signs of burnout?

  • Exhaustion and fatigue (either mentally, emotionally, physically, or altogether)
  • Frustration and irritability
  • Inability to pay attention or concentrate
  • Lacking motivation
  • Withdrawing from coworkers
  • Having conflict with others outside of work
  • Not taking care of yourself
  • Being unhappy

While these aren’t all the signs of burnout, these are some signs to keep in mind. While each job can cause burnout, regardless of whether or not you’re working for a nonprofit, employees need to be in tune with themselves before, during, and after a job to notice changes in their behaviors, attitudes, and physical health.

Prevent nonprofit employee burnout by encouraging self-care

While time off should be encouraged, just one day isn’t going to solve the issue of burnout for employees. The thing is, even when an employee is off work, often times they are still checking their email, communicating with co-workers, and worried about responsibilities. We’ll cover ways to prevent this as well, but it is imperative to encourage employees to fully disconnect during their time off.

Other ways to encourage self-care is through education on stress management. Nonprofits can also offer small breaks throughout the day, room in the office to decompress, information on counseling and other mental health care, and opportunities for time spent working outside of the office environment.

Prevent nonprofit employee burnout by creating systems that work.

As mentioned above, employees often find it hard to completely disconnect even during time away from work. This might be due in large part to the fact that they feel solely responsible for the tasks they are completing. While individualized work plans and dispersed job responsibilities are necessary, is your entire team able to stand-in for an employee in a crunch?

If not, this is something your organization should consider looking into. Because of high turnover rates and burnout in employees of nonprofits, your organization should make it a priority to put systems into place that allow duties to transfer seamlessly. There should be outlined ways to complete tasks so that if an employee is taking time off for self-care, they can rest assured knowing another team member is handling their responsibilities that day. There are many ways to create these systems and put them into place, and only you and your nonprofit will know how to best integrate them.

Prevent nonprofit employee burnout by involving leadership.

If you are a nonprofit leader, do you feel as though you’re in tune with how your employees are feeling in regards to their job? While personal details can and should stay personal, job happiness plays a huge role in life outside of work. One way for leaders to step in and help prevent burnout is by holding regular check-in meetings or debriefs. Schedule time on a regular basis, bi-weekly or monthly, to really sit down and discuss the employee’s overall well-being. You can tackle issues that have arisen at work, struggles they’re having with their responsibilities, and be able to note if any large changes in their overall attitude and performance have occurred.

Being available for your employees and offering them the tools they need should an issue arise is a great way to keep leadership involved and support employees. Leadership can also work hand in hand with human resources, or a similar position, to ensure that employees are being educated on the resources they are provided through employment.

Prevent nonprofit employee burnout by encouraging connection.

Burnout can have a huge affect on our personal and professional lives. You might find its easier than you think to begin to separate yourself from coworkers, friends, or family if you’re feeling burnt out physically, mentally, and emotionally from work. As an organization, promote connection to your employees. Promote time to build camaraderie as team as a way to increase the workplace moral and inspire connection within the office. Encourage employees to take time to spend with family and friends on special occasions and note if you notice they have retreated or there has been a change in their interactions with others.

It’s important to recognize that employees in a nonprofit role are in a unique position. They’re working hard for a cause they care about, and because of their passion, they may not always take the best care of themselves. Is there anything you would add when it comes to ways to prevent employee burnout?

Make 2019 Your Non-Profit’s Best Year Yet

December is the perfect time to reflect back on the year that has passed. When it comes to your non-profit, it marks time to begin assembling the annual report, prepare the final numbers, and set new goals for the new year. This can seem daunting, as when a new year approaches, so does the opportunity for new initiatives, new donors, and new ways of thinking.

Help your non-profit prepare for your best year yet in 2019 with this assembled list of resolutions. Help your non-profit begin the new year with your best foot forward. Will you accept the challenge of ending 2018 strong and entering into the new year dedicated to enriching partnerships, engaging with the public, and making waves in your non-profit?

  • Resolution One: “In 2019, our non-profit will utilize technology as much as possible.”Technology makes it easier than ever to engage with potential donors, more efficiently and effectively fundraise, and share an inside look at what your non-profit is doing with the public. Technology was created with the intention of making things easier than ever for those using it. Let it help your non-profit this new year. To start, we’ve assembled a list of applications that can be used during your fundraising efforts in the new year.
  • Resolution Two: “In 2019, our non-profit will update our website.”Have you ever visited a website for more information and found that the information was outdated? It can be frustrating for a potential volunteer, donor, client, or just a curious visitor to find inconsistencies and outdated information on your website. More than ever, transparency is key in engaging others and building connection. Make sure to take the time to have a few staff members look through each and every page of your website, indicating information that should be archived (not necessarily removed), changed, or updated.
  • Resolution Three: “In 2019, our non-profit will plan out social media posts.”Planning social media posts can be tough. It’s easy to get started, keep at it for a while, and then put it on the back burner once things get busy. With so many websites available to plan your social media posts weeks and months out, it’s easier than ever to have fresh content at your fingertips. Websites like Buffer, Hootsuite, and Sprout Social make planning content a breeze. Free design websites such as Canva allow you the opportunity to easily create basic graphic designs to promote events and share information about your non-profit.
  • Resolution Four: “In 2019, our non-profit will make it a priority to thank and connect with donors.”As a non-profit, your organization wouldn’t be able to survive without the support of donors. Whether you’re working with individual donors or corporate partnerships, use the new year as a time to light the fire for thanking and connecting with donors. Thank you notes can be handwritten, sent virtually, or shared publicly. There’s no right or wrong way to say thank you, but it can be helpful to have some guidance on navigating the thank you process. Use creativity to express your gratitude to donors in the new year to help retain donors, increase donation efforts, and thank them for all of their donated time and resources.
  • Resolution Five: “In 2019, our non-profit will plan a new event or initiative.”If your non-profit is finding itself in a place of repeated events and initiatives, it’s time to take the new year as an opportunity for something fresh and new. Take a look at numbers from previous events and initiatives in 2018. What worked? What didn’t? As a team, take the time to dive in deep to assess the needs of future initiatives and what to avoid.If you’re having trouble thinking of events or initiatives, look to other non-profits for inspiration. Ask donors, ask friends, and ask volunteers for their thoughts on what works to successfully engage people. After all, the focus of your event and initiatives should be engaging the most amount of people to participate. Once you’ve decided on a fresh, new idea, make sure you publicize it as much as possible. Be sure to mention that it is new, and use the new year as motivation to get the community behind your idea.
  • Resolution Six: “In 2019, our non-profit will make it a priority to outsource some of our responsibilities.”This will look different for each and every non-profit, but the reason behind this resolution is simple. With limited staff numbers and time, it’s more important than ever to say “yes” to outsourcing. When it comes to financial transactions, utilizing a neutral third-party can ensure that transactions are completely safe, efficient, and confidential. Working with a professional escrow service can give your non-profit piece of mind in the new year. Utilizing lockbox and caging services is another way to take some of the pressure off your staff. Be sure that you find a facility that is PCI Level 1 compliant and meets all industry standards. Dealing with donations and payments is not an easy task, so in the new year let WIB take it off your plate.
Make time this month to commit to some or all of these resolutions. Help your non-profit start 2019 strong. Was this list missing any resolutions your non-profit is making? We’d love to hear.

Corporate Partnerships: A How-To Guide for Non-Profit Organizations

Most non-profit organizations can not solely rely on individual donors to met their fundraising goals. While the local business community is an excellent source of support, many NPO’s don’t know how to target them and often leave them out of their overall fundraising strategy.

Targeting a business is easier than you may think. We’ll break down our 5 step tried-and-true process to help your NPO or charity organization target and connect with local businesses.

Let’s get started!

  • Identify. Determining what businesses you want to connect with is the first step. Check with your local Chamber of Commerce to get an up-to-date listing of local businesses and do a bit of research on each. Find out if they have a history of charitable giving or sponsoring events hosted by non-profit groups.

    Businesses that employ your volunteers and vendors, both those that provide goods and services, should also be on the target list.

  • Connect. Once you have identified the businesses you’d like to develop a partnership with, you need to let them know you exist. After all, if they don’t know you exist, there is zero chance of a partnership happening.

    Give businesses an opportunity to get to know you before going in for the ask. To start with, send them an information packet about your organization and the good you are doing in the greater community. Next, consider inviting local businesses in to an open house and introduce them to the programs your organization offers. It’s a great opportunity to showcase your work and let them know you are a legitimate organization. Another option is to visit them and get to know the products and services they offer.

  • Strategize. Now that you know a little about the businesses in your community and they know about you, it’s time to determine how you ideally see a partnership working. Do you want to use their name for branding power? Are there goods or services your organization needs from that business? Would a monetary contribution be most helpful?

    Figuring this out before initiating the “ask” is key. You can always negotiate and see what they counter with, but doing the legwork and strategizing ahead of time is a worthwhile endeavor. Not only will it help to shape your conversation, but will also show your potential partner you are serious when you do go in for the ask.

    As part of the ask, show them what you will do for them. Whether it be mentions on your social media and website or their name and logo on event banners and other swag. No matter how philanthropic an organization is, they want to know the partnership will benefit both parties so the more lucrative you can make the deal, the better!

  • Ask. Once you have an established relationship and developed a partnership strategy, it is time to ask. In addition to being specific about what you are asking for, you’ll want to address your request to a specific person. Ideally, the person you have developed a relationship with or the person they have directed you do.

    Include visuals, pictures and videos, showing how their contribution would help your organization meet its goals. Information about specific programs and projects their donations will be used for is also great to include.

    Keep a record of who you asked, how you made the request and what specifically you were looking for. This should be the start of a long term process and this information will be handy as time marches on and the relationship evolves.

  • Thank you! These two little words hold so much value, yet are often overlooked. Whether you get the support you were looking for or not, it is important to send a thank you. You never know what the future holds and those two words could make the difference of furthering your partnership or ending it.

Not sure how to say thank you? No worries! We have you covered. Check out our blog post “The Art of the Thank You” and find out!

Ready to grow your corporate partnerships? We’d love you to share any tips or tricks you have found when building relationships with local businesses. Pay it forward and share them in the comments!

Fundraising – There’s an App for That!

It seems that these days there is an app for just about everything so it should come as no surprise that there are a plethora of apps available to aid non-profit organizations in encouraging donors to give more. There are even a number of apps that allow donors to contribute funds to their charity of choice without spending a penny of their own money.

In this blog post, we’ll take a look at several mobile apps that play a dominant role in successful fundraising campaigns.

Google One Today – A single dollar donated can have a great impact. Donors can donate a dollar or more to the registered US non-profit of their choice with this app. Powered by Google, this platform doesn’t collect transaction fees, so 100% of the donation is sent to the intended non-profit.  Privacy is another benefit that comes with the use of this app. Some donors may wish to not share their private information with the organization they are supporting for one reason or another. By donating via One Today, their information is not shared at all. Donations are completely tax deductible as well.

Non-profits organizations can easily share this app with their users via their social media, newsletters and even have a link to the app from their own website to encourage potential donors to contribute to their cause.

The Google One Today app is free to download on Google Play as well as in the Apple App Store.


Donate a Photo – Just about everyone has a smartphone…and use it multiple times a day to snap a photo. Thanks to Johnson & Johnson, those photos can help raise funds for the photographer’s cause of choice.  It takes just 3 simple steps after downloading the app to positively impact a cause financially. First, the user selects a cause from a list of curated non-profits. Next, they snap a photo of whatever they so choose – a selfie, a pet, a landscape, you get the idea. Lastly, they share it via the app and Johnson & Johnson donates $1.

Currently Johnson & Johnson has causes in 8 categories, including Environmental, education and women’s health, to choose from. Since launching the program in 2013, more than 185 causes have been helped. Non-profits not on their list can reach out via the app to get additional information about being added to their list.

Both Google Play and the Apple App Store have the Donate a Photo app available as a free download.


Give 2 Charity – Earn money for your favorite cause simply by going about your day? Yes, please! When a user downloads this free app and agrees to let it run in the background of their smartphone, they earn points. Users can then turn those points into cash donations to their favorite cause. This program does track your location but does respect your privacy. Though the user’s data is collected it is limited to aggregates of multiple users.

Give 2 Charity launched in 2012. Since, they have directed funds from users to charitable organizations including Make-a-Wish Foundation, American Cancer Society and Habitat Against Humanity among others. While smaller non-profits don’t reap benefits from this program, they can champion the larger organizations representing the same cause.

Download this free app from either the Google Play and Apple App Store


Woof Trax – Dog Powered Fundraising! Thanks to this free app, users can support their favorite animal organization simply by taking their dog for the walk. The more frequently you walk, the greater the donation you can earn for your favorite shelter or rescue. No dog? No problem! You can still download the app and take it with you on your solo walks. Iphone users can even earn without stepping foot outdoors! Points can be earned while riding your stationary bike or getting your steps in on the treadmill!

Since its inception, more than 10 million walks have been taken to benefit 7000 shelters in ALL 50 states! This app creates a fundraising platform for shelters and rescues of any size all while encouraging dogs and their humans to exercise on a regular basis.

Users can find Woof Trax on both Google Play and in the Apple App Store.


Tinbox – In just 20 seconds with the click of a button, users can make the world a better place. And the best part? This program allows users to direct corporate funds to projects having a direct impact on their local community. Unlike most fundraising campaigns, contributions are made directly to a specific project and not the charity as a whole.

Using Tinbox allows non-profits to leverage their following to raise corporate dollars.

Since March of 2016, users have been and continue to be able to download this free app from both the Google Place and Apple App Store.


Has your non-profit embraced the use of technology for raising funds? We’d love to hear what apps you have tried and had success with!

Go Public: A Non-Profit Guide to Publicizing Events

You can plan a perfect event or develop a great fundraising campaign but without participants and donors, there is zero chance of it being successful. The key to success? Promotion!  That’s right, promotion can not, and should not, be overlooked. Best part is, you don’t have to spend a small fortune to get it done right.

Here are 8 promotion strategies your non-profit organization can implement to increase awareness about and drive participants and donors to your next event:

  1. Invite! Invite! Invite! Seems obvious, right? You’d be surprised how often organizations forget to send invitations. This may be due in part to the cost associated with it. Between the design and printing of the physical invitations and the labor to get them addressed, it can be a costly undertaking. However, that is no reason to skip this important step! Save a stamp (and a tree) and consider one of the many electronic invitation services, many of which are free or low cost. We like Paperless Post, Punchbowl, and Evite but there are so many to choose from. Whichever you choose, don’t forget to ask for RSVPs so you can plan accordingly and consider offering an Early Bird incentive so potential attendees don’t procrastinate in responding.
  2. Get Graphic! We’ve all heard it before, and that’s because it is completely true….A picture is worth a thousand words. Create eye-catching posters and flyers that pop with color then get them out. Does your building have high traffic? If so, post them at each entrance and in the elevators. How about your neighborhood? Post them all over there, too. Coffee shops, the library, even the grocery store. Anywhere your target demographic may frequent is a great place to hang them. PRO TIP: Don’t skimp on color printing! The extra few pennies spent will make your marketing collateral get noticed.
  3. Sandwiches! We’re not talking lunch, we’re talking big signs. Sandwich Boards are double sided on an A-frame making them perfect for placing in outdoor settings. Parking lots, outside of schools, parks, really, any outdoor venue is simply perfect. Best part? They are temporary. You can put it out at one location today and a completely different one tomorrow. To save money, consider having your non-profit invest in a sturdy one and replace the announcements for each event.
  4. Promote yourself. Do you send out a newsletter or other regular electronic communication? Tout your event or fundraising campaign in the next edition. Get creative with fun colors and write a killer subject line so recipients don’t overlook it. Need help creating a stand out subject line? Relax, we’ve got you covered. Our top tips can be found here.
  5. Go Social! Social media posts are a surefire way to create a buzz about your upcoming event. Consider creating a fun hashtag and encourage followers to engage with it. Video posts get 45% more views than standard posts and can be created with a smartphone and posted on Facebook, Instagram and Twitter. Don’t forget about SnapChat. Develop a geofilter for attendees to use while at your event. It’s a great way to increase awareness about your organization and could lead to new supporters.
  6. The Power of the Internet! In addition to the traditional social media sites, there are website dedicated to event promotion. Some are free, some charge a small fee and others take a percentage of a ticket price. Depending on your need, there is one sure to match. Regardless of which one(s) you choose, you’ll get your name out in front of people who may otherwise never heard of your organization or cause. Our three top-picks are Goldstar, Meetup, and Eventbrite.
  7. Wear it! Sometimes you don’t need to say anything to let those around you know about your upcoming event or to promote your latest fundraising campaign. Design a shirt, hat and car magnets! You can even offer one as an incentive for an early RSVP or donation. This way your supporter gets a gift and your non-profit organization gets additional exposure. Talk about a WIN-WIN! Chances are the shirt and hat will be worn long after the event and campaign have ended, but your cause will stay fresh in their mind and that of those around them. We’ll call that a WIN-WIN-WIN!
  8. (Don’t) Stop the Presses! Local newspapers are always looking for a good story. Reach out to the editor of your local papers and invite a reporter to learn more about your organization and offer them tickets to attend the event, too. Many of the local newspapers not only have print editions, but online ones as well. Share the links to the article on your social media or even include them in upcoming newsletters. You are likely to discover these newspapers as well as local radio stations and TV networks also have online calendars you can list your event for free. It takes mere minute to submit an event to them and you never know who will see it.

Try one or more of these strategies after you complete planning your next event or fundraising campaign and watch your numbers, rise!

We want to hear which ones you try and have success with so be sure to comment below or leave us a message on our Facebook page.

Is Your Nonprofit Compliant?

There are plenty of factors to consider when evaluating the the effectiveness of your charity. Regardless of your charity’s mission, compliance should be on the top of the list. If your organization isn’t compliant with local and federal laws, the likelihood of success drops dramatically.

First Things First

When establishing a non-profit, proper registration, certification and the development of compliant processes must be completed. It’s a good idea for existing charities to continually check and ensure these things have been taken care of and for new ones to ensure they are before they begin working toward their goals. While some of the requirements may seem cumbersome, take a step back and understood they were created to protect the pubic and ensure non-profits don’t abuse the financial advantages offered to them.

Get Registered!

A non-profit organization MUST be registered BEFORE doing any sort of solicitation even if a single dime is never received. Registration requirements vary by state, but in each of them, fines and/or penalties can be assessed for those that fail to do so. Board of Directors can be subject to legal and financial liability for failing to do so. Florida, Pennsylvania, New Jersey and New York have the strongest requirements . . . and penalties.

A Unified Registration Statement is accepted in 32 states, however 13 require supplemental documentation. In addition to the correct paperwork, new nonprofits must remit registration fees. These fees also vary in state and range from $0 to more than $400 with the average being $35.

Money Matters

Great, your organization is now registered and it’s time to get focused on achieving your mission! Whatever your goal is, you will need money. This money will likely come in as a donation and you want to be sure you collect it safely and properly. The top priority for any and all nonprofits should be to protect their donors private information and financial transactions, especially when credit cards are involved.

Enter PCI Compliance

Payment Card Industry, or PCI for short, has standards that need to be followed whether an organization handles these transactions or are outsourced to a third party provider. PCI Compliance needs to be an ongoing effort and not just a one time event. Processes need to be developed, then followed and constantly reviewed and updated to remain compliant. While PCI compliance begins with the use of common sense, specific security measures, reporting and testing are required.

What’s all the fuss for?

Nobody wants their personal information compromised. When it does happen, fingers are pointed and that is not good for the business where it originated. A data breach can cost an organization, whether they are for profit or nonprofit, a lot. Fines are just the tip of the iceberg. Ultimately, it could mean a loss of customers, clients or donors.

Often organizations think they are compliant because they have an SSL certification or use a third party vendor. These are both myths. SSL Certification is not the same and will not protect your donors. Third Party’s need to be certified and it is the job of the organization to ensure the one they choose to partner with is up to date.

Insider Tips to Avoid a Breach

We’ve got 3 tips to share that can help your organization keep your donors private information and financial transactions safe.

  1. Destroy your donor’s sensitive authentication data once the donation has been processed. There is no reason for you to hold on to their card number, pin, cvv or other information obtained from its mag strip. At WIB, we black out all but the last four numbers of the card and store them in a secure room for six months before safely destroying them.
  2. Openly discuss PCI compliance with any POS partner you work with. Ensure their payment applications are PCI validated and there are processes in place to routinely verify them.
  3. Annually, conduct a PCI standards review. Compare your processes to the PCI guidelines and be prepared and open to make changes as needed.

Got Questions?

WIB takes the security of your donors seriously which is why we are PCI compliant. We take measures to ensure the personal and financial information of you and your donors is safeguarded. Our caging team is ready to answer any questions you have regarding these processes.

5 Reasons Nonprofits Should Outsource Fundraising

All non-profit organizations have a common goal: raise as much money as they can to support their cause. Whether they are looking to raise awareness, solve a problem, support those in need…all nonprofits need money to achieve it. So aside from working toward their mission, which takes time and manpower, they need to dedicate time to raising the funds to achieve it.

Not many nonprofits have the spare manpower nor time and are outsourcing this necessity. Is your non-profit considering using a professional fundraiser? Here are 5 reasons we think it is a good idea!

  1. Focus on YOUR mission. Chances are your staff and volunteers are passionate about the organizations mission, which is why they are a part if it. They are likely willing to do whatever it takes to help achieve that..including fundraising. However, the reality is their time is best spent on the actual mission and not making fundraising calls, writing thank you letters or processing donations. Harness the passion of your manpower and involve them in work where their efforts will have a positive impact on the overall mission.
  2. Shared Technology. Technology is ever-changing in any industry, including fundraising. New software is constantly being introduced to improve fundraising. To stay current, it takes cash and expertise most nonprofits don’t have to spare. By partnering with a professional fundraiser, you get the benefit of using the technology they have already invested in.
  3. Proven Results. Effective processes take years of trial and error to perfect. Who’s got time for that? Professional fundraisers have the expertise and proven methods nonprofits can take advantage of. While there is still some learning curve depending on factors including the target demographic, it is greatly reduced when partnering with an established outsourcing provider.  As a result, nonprofits are likely to achieve their fundraising goals in a shorter amount of time with far less effort.
  4. Cost Reduction. There is an inherent cost involved with fundraising for nonprofits. Capital and operating expenses, such as training, technology, staffing and not to mention the multitude of soft costs associated with fundraising, can quickly add up. As a result, the amount raised is lessened to cover these necessary costs. Partnering with a professional fundraiser comes with cost, too. However, typically the elimination of operating costs and the time and manpower saved from handling fundraising management in house far outweighs the cost of hiring a 3rd party organization.
  5. Increased Customer Satisfaction. Donors are an organization’s customers and deserve to be treated with care. They should feel special from the first piece of marketing material to the thank you note and beyond. If they aren’t they are likely to be one-time donors. If they are, they could likely donate multiple times and increase their gifts over time. Though your organization may have the best of intentions, the manpower required to provide gold standard customer service is often unavailable leaving important tasks undone.  A professional fundraiser has the necessary manpower to reduce the turnaround time to respond to prospective donors inquiries and getting thank you’s to donors after a gift is received. These acts may seem small, but appear more personal to the donors and thereby improves their overall experience with your organization. Happy donors tend to be more generous!


Whether your organization opts to handle fundraising in house or partner with an expert, there is the business of handling the donations to contend with as well. Efficiently processing receivables and ensuring they are accounted for properly is a job in of itself that requires time, technology, efficiency and of course, manpower. There are lots of advantages to outsourcing this piece of the fundraising process, too. We’ve shared the top ones in a previous blog post.

Does your organization outsource any part if the fundraising process? We’d love to hear how it’s affected your campaigns. Share your thoughts below of leave us a comment on our Facebook page.