• Direct Mail Campaigns

    5 Tips to Save Direct Mail Dollars

    We all know the old adage that you need to spend money to make money. Spending money on marketing or appeals is necessary but can be a bit risky especially for a struggling business or small non-profit. Rather than skip or even skimp on your next direct mail campaign, use these tips to stretch your budget and positively impact your bottom line. 1. List Scrub ┬áChances are you have a relatively large list. Take the time to clean it up before your next campaign is set to drop. Segmenting it is a task well worth the investment of time. This will allow you to target specific types of donors –…

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