Monthly Archives: March 2017

Tracking Your Direct Mail Campaign

Putting together a direct mail campaign is easy — tracking its success is a whole other ballgame.  It should, however, be a part of your marketing plan. After all, you want to know whether or not the time and costs invested in it were well spent.   To truly understand the success of your campaign,… Read More »

NonProfit Mailing 101

Costs for mailing appeals, thank you notes and newsletters can be really put a strain on a non-profit’s budget. Fortunately, the United States Postal Service (USPS) offers special non-profit pricing that is lower than regular mail rates.  However, not every nonprofit is eligible to use these rates. To qualify, an organization must be authorized by… Read More »