• Nonprofits

    Rev Up Your Response Rates

    It’s true, more and more people are turning to online media tools to market their businesses and non-profit organizations. These people are missing out on the power of direct mail. Chances are they abandoned this timeless marketing strategy because they weren’t getting the response rate they wanted. Studies consistently show that when executed properly, direct mail delivers great returns and a high response rate. Before making the mistake of leaving potential business on the table, brush up on your direct mail basics to rev up the response rates of your next direct mail campaign. Get Personal The last thing you want is to have your direct mail piece look like…

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