Monthly Archives: December 2016

New Year’s Resolutions for Non-Profits

The New Year is just around the corner! While making personal resolutions, why not set some for your non-profit as well. Set the tone for the upcoming year with a list of resolutions that will enhance the success of your non-profit organization in 2017!

December was likely a good month for your non-profit as donations tend to be highest toward year end. Ring in the new year with the excitement of December behind you and keep the momentum going. There really isn’t a better time to redefine your brand and voice.

Don’t get overwhelmed! It’s easier than you think to set achievable resolutions for your organization. Here are some suggestions to top your resolution list.

A New “Thank-You”

While everyone appreciates hearing (or reading) those words, chances are there will be repeat donors, supporters and volunteers this year. Take the time now to redesign and order new notes of appreciation. Revamping the way you express your gratitude will be noticed and appreciated by the recipients.

Fresh Faces

The new year is the perfect time to add a new Board of Director member. New “blood” is bound to come with fresh ideas and a new outlook on the organization. Perhaps there is a volunteer or donor that has shown interest in becoming more involved. Tap them and invite them to roll up their sleeves and dive in. Enthusiasm and excitement typically follow when you make a change like this, so go for it!

Rule Review

By-laws are created to ensure your organization operates as efficiently as possible. Are they still working? Take advantage of the lull in activity most non-profits experience during the month of January and review them. Look to see if there are processes you are no longer following that you should be or ones that need to be updated.

Website

We all know (and if you don’t, you should!) the importance your digital presence is. Take a look at your website and freshen it up a bit. Archive old content (DON’T DELETE, just move it to a less prominent location) and update your copy, stats and of course, visuals.  It’s also the perfect time to optimize your SEO so your site will be seen more often.

Plan for 2017

Gather your team and openly discuss what your organization accomplished this year and  wants to achieve in the upcoming year. Once you’ve determined this, create a plan to help you get there. Be sure everyone is on board and knows what they can do to reach those goals during the next 12 months. Put everything in writing so people can be held accountable and plan to meet at least quarterly to ensure you are track!

Here’s to the New Year!

Give your non-profit a fresh start with the arrival of the new year by allotting the time to make resolutions now! What resolutions are you making for your non-profit organization?

Giving Tuesday Follow-Up Guide

The biggest donation day of the year, aka Giving Tuesday, has come and gone. Your non-profit has grown its revenue, attracted new donors and increased awareness of the organization and mission. So, now what?

Don’t just sit back and float by!wib-blog_givingtuesdayfu

Capitalize on the influx of activity generated by the hard work put into the development and execution of your Giving Tuesday campaign. Consider these 4 tips your inspiration to planning a post Giving Tuesday campaign!

1. Show your #GivingTuesday donors the LOVE!

Thanking your donors should be FIRST PRIORITY! An appreciated donor is more likely to become a repeat donor.  There are plenty of ways to express your gratitude.

Get creative and have a little fun with it. Here are  some ideas to get you started:

• Prepare a direct mail campaign inviting local donors to come tour your facility or even join the volunteer ranks.  

• Create shareable content on your social media platforms. Photos of your staff holding “Thank You” signs or even a video make great visual aids and will garner the best engagement.

• Prepare a “Donor Honor Roll” on your website and share the link on your social media platforms and upcoming newsletters

As you write your copy, be sure to use the word “YOU” as often as possible. You want to clearly convey to readers that the donors are the true hero of your Giving Tuesday story.

2. Share the Impact of your #GivingTuesday campaign with the world

 

When you set out on your Giving Tuesday campaign, you had a plan for the funds raised, right? Whether it was to fund research to find a cure for childhood cancer or help rebuild homes lost in the wake of catastrophe, you now have the capital to begin working on this mission. Let donors know EXACTLY how their contribution is being utilized and the SPECIFIC impact it will have.

How do you share? The possibilities are endless. Here’s a little inspiration to get your going:

• Create an eye catching infographic clearly depicting where Giving Tuesday proceeds will be directed. Post it on your social media platforms, print it out and mail it to donors and/or include in your next newsletter.

• Share “before” pictures and “after” renderings with a promise to share actual photographs once significant progress has been made.

• Collect testimonials from the people that will be directly impacted by the work your organization is doing with Giving Tuesday contributions. A quote from the Doctor that will be working on the research or the owner of the home being rebuild. These heartfelt comments will resonate with readers and keep them engaged.

3. Prep Donors for a future ask

 

It goes without saying that you should not put out an ask again following Giving Tuesday. However, you can certainly prime donors and keep them motivated and engaged so they will be more receptive when you do ask again.

In your “Thank You” note, invite donors to follow you on your social channels and opt in to your quarterly newsletters. This will keep your organization in the forefront of their min.

4. Review (and then, review again) campaign results

 

Months and months ago, when you and your team sat down and began designing your Giving Tuesday campaign, you likely set overall goals and developed metrics in which to measure your success by. Now that Giving Tuesday has past, it’s time to analyze the outcome of your efforts.  It’s especially important to take a look at the donor profiles of those that participated and see how they differ from what you had originally anticipated. Take a look at what worked and what didn’t work so you can better plan for next year.

Congratulations on your #GivingTuesday success! Keep the momentum going into the new year!