• Design

    5 Essential Elements of a Direct Mail Piece

    It’s been decided…you’re going to craft a direct mail piece as part of your overall marketing strategy. Good decision! Just like a car that can’t operate efficiently without each of its parts, a direct mail piece must also have specific elements to be effective and yield your organization the greatest ROI. Whether you are creating a postcard or a 4 page color booklet, it needs to include these 5 elements.   Memorable Headline It’s the first impression and we all know how important that is. Use this opportunity to capture the reader’s attention so they want to continue reading. This is your chance to imply value to your target audience.…

  • Uncategorized

    Direct Mail Gets Personal

    We know direct mail is a powerful sales and marketing tool. By personalizing your next direct mail campaign, you will get even greater impact. Research by InfoTrends shows an average improved return on investment of 50% when personalization is used. Let’s get personal! Why Personalize? Everyone has a name – and everyone likes to see their name in writing. Capitalize on this by including your recipients name on your next direct mail piece. Including a person’s name will also help keep your direct mail piece from being mistaken as a piece of junk mail. Take advantage of information you have on mailing list members and include it as part of…

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