• Fundraising,  Nonprofits

    Motivate Your Members

    Your organization has worked hard to build a trustworthy brand that attracts new members and it’s paid off. Now that you have a large membership, how do you keep them actively engaged? To answer this question, you must first look at why your members have chosen to join your organization in the first place. Polling new members as part of the registration process will help you to best asses why they have selected to become a part of your organization and what it is they are looking for. Whatever their reason — they are now part of your membership and you want to keep them actively engaged. Training Opportunities Approximately…

  • Fundraising,  Nonprofits

    Gear Up For Your Year End Fundraising

    With summer a distant memory and the arrival of Fall, it is time to turn the focus on year end fundraising campaigns. Sure, you have some time, but why wait? After all, there is no better time than the present! Most non-profit organizations report more than one-third of their annual donations are received in December. Maybe it’s because donors are making up for having not contributed all year, are in the holiday spirit or recently received a raise.  Whatever the reason, it’s time to put a plan in place (and then execute it) to capitalize on their generosity! Ready to get started? Here’s how! Prepare Gather your team and determine…

  • Fundraising,  Nonprofits

    The Art of the Thank You

    Two little words can create a bond between your non-profit organization and your donors. Those two words are THANK and YOU. We shared our “Interview with an Etiquette Coach” on why these words were so important on a previous post, so you know the value in expressing your gratitude to your donors. Now that you KNOW these words are important, how do you express them? Thanking donors really is an art form. Take careful consideration as to not embarrass a donor while publicly recognizing them. Your efforts should not be costly. After all, you don’t want to spend the contributions received. There are plenty of creative and cost effective ways…

  • Design

    10 Common Digital Newsletter Mistakes

    Email newsletters are commonplace among corporations and non-profit organizations. After all, they are inexpensive to produce and are an easy way to stay in touch with those that support your cause. As popular as they are, there are common mistakes made all too often. We’ll take a look at the top 10 and share fixes to help improve the effectiveness of your next newsletter. 1. Not Getting User Permission The number 1 way to guarantee a low open is to add people to your mail list without their permission.  Simply because you have their information, does not mean they want to be added to your mail list. What to do:…

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