• Nonprofits

    Say YES to a Mission Statement

    When you hear “Mission Statement” most automatically think of a corporation or big business and not a non-profit. While it is true that corporations do have mission statements, non-profit organizations need one as well. What is a Mission Statement? A mission statement is simply a public proclamation that clarifies your organization’s core purpose. It clearly states the reason your organization exists and why others should support it.  In just a few sentences, it should sum up the essence of your organization. Why does my Non-Profit Need a Mission Statement? Ideally, the mission statement should serve as a foundation for your organization’s functional strategy. Its moral compass, if you will. It…

  • Events,  Fundraising,  Nonprofits

    Get Ready for Giving Tuesday

    Giving Tuesday is on November 29th this year! To some that sounds far off, but experienced non-profit marketers know it will be here before your know it! Ward off potential stress and start planning now. A little history on Giving Tuesday, first. This 1 day movement was started by the interim CEO of the 92nd Street Y in NYC and the United Nations Foundation in 2012. They wanted to focus 1 day at the start of the holiday season on charitable giving. They succeeded!  In 2015, $116.4 was raised and it is expected that 2016’s number will be even higher. Is your organization looking to capitalize on the generosity of…

  • Design

    10 Tools to Help Build Your Website

    Increase awareness of your organization and its mission to current and would be donors as well as to potential volunteers with a website. All too often, smaller organizations forego having an online presence because they don’t have staff with the skill set to design a website nor the funds to hire outside help. There are lots of programs and websites available to help even those without coding or design abilities to create websites for free or a nominal fee. We’re sharing 10 to inspire you to launch a site of your organization’s own!   Bubble  This easy to follow, intuitive program will help you build and launch your own website…

  • Nonprofits

    Grant Writing Guidelines

    With more than $50 billion in grants awarded annually, it is no surprise that a large number of nonprofits choose to invest time and resources into getting their share. While grants may be “free money” it is a highly competitive process to win one. Too often nonprofits incorporate grant awards into their annual budget and are then unable to complete projects or fully fund programs when they aren’t won. It is in an organization’s best interest to not count on grant funding but to rather look at it as a bonus. Ready to apply for a grant? Keep these thoughts in mind as you prepare your proposal. Research. Research the…

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