• Nonprofits

    5 Ways to Step-Up Email Open Rates

    You’ve spent hours, maybe even days, planning and writing an email. Don’t let that hard work go to waste. Optimize your email strategy to increase the open rate of your messages. After all, if no one is opening your emails, you have a 0% chance of conversion. Prepare a direct subject line. While it is the shortest part of your email, it is among the most important. Cute and clever subject lines are just that — cute and clever. While they may increase your open rate, it is likely they won’t help your conversion or even your click-thru rate. Instead, be direct in your subject line. Let readers know exactly…

  • Nonprofits,  Popular Posts

    7 Apps to Boost Productivity

    Thanks to advances in technology there are a plethora of apps available to help increase productivity. From managing your calendar to organizing your to-do list, these apps are indispensable for any busy person. Marketing professionals rely on apps to help them manage and enhance their social media presence. Here are few of the top tools to help improve your productivity as you grow your digital footprint.   BoardDirector – https://www.boarddirector.co – This service caters to the busy board director. Using this tool allows board members (or team members) to communicate effectively, store and organize documents in a single location as well as take advantage of a robust scheduling tool.  …

  • Fundraising,  Nonprofits

    Top Tools to Master Online Fundraising

    You’ve invested hours into planning your organization’s next campaign. Now it is time to launch it! Using online donation tools will not only ease the collection of donations, but also boost your exposure to potential donors. There are many of these tools available at little to no cost. Here are a few of the top tools to check out as you launch your online fundraising campaign!   Causes – https://www.causes.com This site allows you to merge and manage multiple campaigns simultaneously. Touting themselves as the “largest online campaigning platform”, Causes doubles as a social platform allowing organizations to connect with donors they would not otherwise reach.  There is a 4.75%…

  • Fundraising,  Nonprofits,  Popular Posts

    Using Video to Boost Donations

    Looking for an innovative way to increase the donations your non-profit organization receives? Video is the perfect way to connect with and educate potential donors and volunteers and share your organization’s mission. Google reports that 75% of donors use video as their top source when researching charitable organizations. Video also serves as the perfect opportunity to show previous donors the impact their contribution has made and encourage them to donate again. Ready to include video in your organization’s fundraising plan? Here are 5 keys to creating a successful fundraising campaign video. Match your audience to your content. Understanding your demographic is key in any fundraising campaign, but especially when creating…

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