• Nonprofits

    Successful Non-Profit Stewardship

    We all know that donors are the life-blood of any non-profit organization. With just 27% of donors giving  a second contribution to the same organization, it is imperative that a stewardship program be established. What is Stewardship? The process of managing and caring for donors with the ultimate goal of developing a lasting relationship is known as stewardship. It is a key step in retaining current donors as well as a proven method of cultivating the next generation of major donors. Through stewardship, non-profit organizations deepen their relationship with their key contributors. Successful Stewardship! Implementation of a stewardship program takes some planning. Include these 4 key elements in your plan…

  • Fundraising,  Nonprofits

    Why Snail Mail Works Best

    Thanks to advances in technology, organizations have options when it comes to sharing their fundraising campaigns with potential donors.  While many choose to stick with the tried and true direct mail strategy, others are giving electronic means a try. After all, there is no risk in trying something new – especially since it is an inexpensive experiment. While both methods have their place, there are significant benefits to using snail mail to convey a need to potential donors. Reliability. Let’s face it, the USPS is reliable. Sure, a piece of mail may get lost from time to time but for the most part, what you mail, will be received by…

  • Fundraising,  Nonprofits

    Interview with an Etiquette Coach

    Thank you, Thank you, Thank you! These words are key to building and maintaining relationships. Most organizations understand their importance, yet struggle with the right way and time to express their gratitude to their employees, volunteers and contributors. Meet Belinda “Bella” Cermola, Chief Etiquette Officer at Common Ground Etiquette. We asked her to share her expertise with us on the subject. Why are thank you notes so important to a relationship? Thank you notes are an important and timeless aspect of business and social etiquette. A thank you note shows the sender values the relationship and wants to remain in the recipient’s mind for future business or collaboration ventures. Thank…

  • Fundraising,  Nonprofits

    How Often to Send Donation Requests

    Many organizations struggle with how often they should send out donation requests and appeal letters. The answer is simple — OFTEN! We wish we could tell you there is some magic formula, but unfortunately, there isn’t. Don’t despair! We have advice to help you define what “OFTEN” means to your organization. There is a fine line between sending too many requests and not asking enough. If you ask too often, your donors will get burnt out yet by not asking often enough, you risk your donors forgetting about you. Campaign Scheduling Basics. Most organizations run two or three fundraising campaigns annually. Planning one during your “cause” month is a no-brainer.…

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