• Fundraising,  Nonprofits

    3 Ways to Build Your Mailing List

    Methods for building a mailing list that will lead to successful campaigns. Direct mail is an effective way for businesses to market their products and services and is also a great way for organizations to raise awareness and funds for their cause. It is impossible to overstate the importance of a solid mailing list for a successful campaign. If you want to boost the return of your next direct mail campaign, now is the time to begin capturing addresses and growing your list. We are sharing 3 strategies you can use right now to help you organically build a quality list. Create an Online Contest Who doesn’t love a contest?…

  • Fundraising,  Nonprofits

    Make Your Donation Letters Work

    Increase the response rate to your appeal letters with these tips. Discouraged by the low response rate to your last call for donation letter? There has to be a good reason – or 5 – that this is the case. We’ve taken a look at the 5 most common mistakes made in donation appeal letters and found solutions for  fixing them. Not writing to your target audience Knowing and understanding your target audience is key. Do your best to put yourself in their shoes. Think about their likes and dislikes and tailor your letter specifically to that demographic.  It is important to know know the average age, household income and…

  • Nonprofits,  Popular Posts

    Our Favorite Non-Profit Twitter Chats

    Twitter has long been dominated by large businesses, but in recent years, the non-profit market presence has grown significantly on this social media platform.  The many unique features available make it the perfect space to network and raise awareness for your cause.  Twitter Chats, aka Tweet Chats, are a powerful tool non-profits can and should take advantage of. What is a Tweet Chat? A Tweet Chat is simply a virtual conversation. It is the perfect opportunity to connect with others who have the same interest as you. The time and topic of the conversation are predetermined and a predesignated hashtag is used to link the participants comments. Here are Three…

  • Design,  Nonprofits

    3 Design Mistakes

    Have you ever caught a typo on a menu? Or saw a pixelated photo in a newsletter? Mistakes can happen in communication, but when you’re printing a piece and budget dollars count, there’s no room for errors. Take a look at three common mistakes and what you can do to avoid them completely. Mistake #1:  Poor quality images If a picture’s worth a thousand words make sure yours are saying the right things. Include only photos that are expressive, clear and compelling. Hire a photographer or invest in a good camera to capture moments (big and small) so you always have photos to choose from. Consider paying for quality stock…

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